eCommerce Digtial Advertising Specialist Job at Outdoor Sporting Goods Company i

Job Description

We are currently seeking an eCommerce & Digital Advertising Specialist that will report to the Marketing Director.

Below you find a general description of the job and other important details about the position.

Daily/Weekly Tasks

• Monitor & Audit Digital Advertising Accounts (Meta, Google Ads, YouTube Promotions, etc)
• Create Digital Ads (Graphic Design Skills are Not Required, But Can Be Considered Beneficial)
• Monitor & Audit Digital/eCommerce Content for Retail Partners (Coding is Not Typically Required as Most Partners Offer Templates or Forms to be Uploaded)
• Develop & Write SEO Copy for Corporate Website & Retail Partners
• Create, Monitor, & Develop Assets for Online Corporate Media Center (This is mostly organizing existing content and ensuring that it is up-to-date.)
• Communicate with Marketing Director Regarding Active & Future Tasks & Projects

Additional Projects that May Require Assistance

• Research Market Information About Competitors
• Assist in Developing Content for Mass Email Promotions & Internal Communication
• Assist in Developing Retail Signage, POP, & Displays
• Assist in Developing Sales Literature
• Assist in Writing & Distributing Press Releases
• Assist in Preparing for Trade Shows & Retail Events
• Assist in Creating & Editing Video Content (Proficiency with Premiere Pro can be considered a plus.)

Points of Information About the Position

• This can be considered a hybrid position that allows the prospective employee to work from home for a portion of the work week. Details can be worked out prior to hiring.
• Based on experience and proficiency, this job could potentially be classified as a contractor position in lieu of a full-time employee. This can be discussed prior to hiring as well.
• While not a requirement, hunting experience can be considered a plus.
• The tasks & projects listed above will constitute most of the workload associated with this position, but as with most any small-to-medium sized business, there may be situations that require us all to help pitch in on unique projects from time-to-time.

Skills that Can Be Considered Assets for This Position

• Focus. A lot of the tasking associated with this position will be solo efforts. So the ability to remain focused will be important.
• Experience in Creating SEO Content
• Experience with Online Advertising Platforms (Meta, Google Ads, etc)
• Copy Writing.
• Proactive Problem Solving.
• Experience Creating & Editing Videos (Premiere Pro Experience is a Plus.)
• Experience with Graphic Design in the Adobe Suite
• Experience with Microsoft Excel

Ultimately, we are looking to add a key asset to our team that will help us continue to grow and expand market share in a modern economy and we would be grateful to discuss this opportunity with you.