Digital Advertising Product Manager DSP & Inventor

at CCI Corporate Services, LLC in Wichita, Kansas, United States

Job Description

Cox Communications is seeking a Digital Advertising Product Manager to support its Cox Media team. As part of the Cox Media Product Management and Development Team, the Digital Advertising Product Manager is responsible for comprehensive lifecycle management of assigned advertising products within Cox Media's local advertising portfolio including but not limited to the design and maintenance of processes for driving revenue on existing products, rolling out product enhancements, launching new products, and evaluating and potentially decommissioning underperforming products.

Location: This role requires that you reside within a Cox Communications listed location. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.

Primary Responsibilities and Essential Functions:

1. Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management and Development Team.
2. Partner with Sales team to identify strategies for increasing market share, product usage, and growing revenue for all products.
3. Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback.
4. Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and backed by data-driven research.
5. Partner with third-party vendor partners, Digital Center of Excellence (DCOE), and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy.
6. Partner with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle.
7. Partner with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments.
8. Drive product enhancements forward by working and developing requirements with technology in an agile development environment.
9. Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products.
10. Recommend/make decisions regarding programs that have a significant impact on business outcomes and carry potential consequences if unsuccessful.
11. Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem.
12. Survey the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers.
13. Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products and knows how products fit into the suite or portfolio.
14. Interface with local, national, and sales teams providing subject matter expertise on products and client strategy where applicable.
15. Vendor management of third-party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship.
16. Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, and vendors to articulate our needs for products and services that help facilitate company goals.

Qualifications

Skills and Requirements:

1. Minimum 6+ years of experience required in related field (i.e., B-to-B product/brand management, media/advertising sales management, etc.); 4+ years of experience required if candidate possesses a related advanced degree.
2. Demonstrated experience with Digital Media advertising products required.
3. Previous experience working with DSPs such as DV360, Google Campaign Manager, Amazon, etc.
4. Strong ability to work across departmental boundaries to drive toward common goals.
5. Proven ability to develop detailed work plans and execute under pressure. Must be able to work independently and deliver measurable results.
6. Must be a team-player and thrive in an environment that promotes strong individual skills that are easily applied to goals of the team and company.
7. Self-starter with the ability to work under pressure and in a fast-paced and sometimes ambiguous environment, complete multiple tasks at one time, meet deadlines, and self-recognize and adapt to priorities that change often.
8. Exceptional interpersonal skills including verbal and written communication skills.
9. Strong organization, detail, problem-solving, and follow-up skills. Exudes a professional image inside and outside the company.
10. Ability to build and maintain constructive partnerships with a diverse group of internal and external work groups.
11. Shows commitment to self-development by demonstrated...

For full info follow application link.