Marketing Communication Specialist Job at University of Utah in Salt Lake City

University of Utah Marketing Communication Specialist Salt Lake City , Utah Apply Now

Job Title Coordinator, Marketing & Communications

Working Title Marketing Communication Specialist

FLSA Code Administrative

Patient Sensitive Job Code? No

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary
M-F 40 hrs per week; hybrid (remote + in person)

VP Area President

Department 02199 - Marketing & Development

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $44,000.00 - $50,000.00

Close Date 03/18/2025

Job Summary

Do you enjoy analyzing data, managing execution timelines, updating financial reports, maintaining budgets, coordinating marketing campaigns as well as special projects and collaborating with a team? Are you self-driven, detail-oriented and passionate about marketing? If so, we want to hear from you!

The University Connected Learning (UCL) Marketing and Communications (MarComm) department seeks a skilled, task-driven, data-oriented and organized marketing professional who will play a key role in our success. You will be responsible for a variety of tasks, including project managing key campaigns for our core programs, assisting in the development and management of marketing budgets, analyzing data to identify consumer trends, trafficking ads through our media agency of record and supporting strategic planning through market research – among other relevant responsibilities.

This is a hybrid in person/work from home, entry-level opportunity for an individual who will gain valuable marketing and communications experience working for a major higher education institution with career growth potential.

About University Connected Learning (UCL) at the University of Utah:

Based in Salt Lake City and founded in 1906, UCL enrolls over 25,000 learners annually, from all over the world. UCL connects the local and global community to the University of Utah, allowing students to learn, return, and refresh throughout their careers. With over 600 employees dedicated to serving and engaging learners of all ages, UCL connects faculty and students to the technology, services, and data that enhance learning and teaching. UCL hosts the University’s Continuing Education, UOnline, and Digital Learning departments. To learn more, visit www.ucl.utah.edu.

Responsibilities

1. Coordinate MarComm campaign execution plans using project management systems for key programs to ensure execution partners meet execution deadlines.
2. Meet with internal clients to ensure clear expectations on strategic priorities and overall project execution are established and met.
3. Collaborate with cross-functional teams to provide data-driven insights that inform marketing decisions.
4. Serve as a liaison to various cross-functional internal teams including finance, legal, HR and purchasing.
5. Develop content and/or written communications for various MarComm needs.
6. Coordinate the development, management, maintenance and reconciliation of the UCL MarComm budget and payment card systems, ensuring alignment with team goals and university regulations.
7. Analyze marketing data, generate reports, and identify opportunities to optimize spending and improve future performance for program marketing campaigns.
8. Assist with vendor relations including procurement, onboarding, contract approvals/negotiations, day-to-day communications, product ordering, billing, as well as ad trafficking/asset turnover.
9. Participate in marketing events both on and off campus, such as tabling events, public speaking engagements, information sessions, and other related activities.
10. Communicate and maintain relationships with program faculty and staff to ensure consistent flow of information and efforts to enroll new students.
11. Coordinate and assist in creating internal and external communications to prospective and admitted students.
12. Contribute to marketing efforts by participating in social media campaigns, public relations opportunities, and promotional events.
13. Effectively utilize standard office software applications to prepare briefs, correspondence, presentations, and reports related to job responsibilities.
14. Develop a working knowledge of University of Utah resources, departments, and contacts to appropriately leverage to complete tasks.
15. Perform various other relevant duties as assigned by MarComm leadership.

Minimum Qualifications

Bachelor’s Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience).

One year of related experience and demonstrated human relations and effective communication skills required. Experience in different styles of writing, publishing software packages and advertising concepts may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Experience working with budgets and financial data.
• Skilled in managing multiple tasks with competing timelines.
• Strong analytical and problem-solving skills.
• Knowledge of various marketing principles, best practices, media channels and types of media/creative deliverables.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with data visualization tools.

Special Instructions Summary

The incumbent has the authority to edit and compose both initial outbound communications and draft responses to student inquiries. The incumbent will also have the ability to retrieve data, analyze and formulate reports.

Representative challenges faced by the incumbent include working with various areas to coordinate communications efforts. The incumbent will produce professional and accurate communications which exhibit a professional and courteous style.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually