Content Creator Job at Groundworks New Mexico in Albuquerque

The Content Creator supports the Director of Marketing & Communications in building brand awareness for Girl Scouts of New Mexico Trails while ensuring the highest standards and brand consistency established by Girl Scouts of the USA. The right candidate will be able to manage multiple projects with competing timelines and turn work around quickly when needed.

Additional Areas of Responsibility:

1. Develop and execute social media campaigns across various platforms.
2. Create engaging content (text, image, video) that aligns with the brand’s voice and tone.
3. Foster and maintain relationships with our online community through active engagement.
4. Monitor other social media channels for trends, discussions, and opportunities to engage with the audience.
5. Track and analyze social media performance, providing regular reports on key insights and recommendations for improvement.

Other Information/Requirements:

1. Must have a minimum of two years of experience in a social media or communications role or possess a comparable certification. A degree in Marketing, Communications, or a related program is preferred.
2. Strong communicator with verbal and written fluency in digital marketing and communications best practices.
3. Must understand social media KPIs to track and interpret metrics and optimize content to enhance user engagement.
4. Intermediate level of Canva or Adobe Photoshop.