Content Marketing Manager Job at LL Flooring in Richmond

Qualifications

• In-depth inbound marketing expertise encompassing social media, PR, ERC, and SEO practices
• Comprehensive grasp of digital and content marketing trends, tactics, and user behavior
• Valuable familiarity with retail, e-commerce, and flooring industries
• Proven editorial skills to establish and enhance editorial processes
• Track record of developing content marketing disciplines and practices
• Effective storyteller with strong visual and written communication skills, simplifying complex information with a relatable touch
• Over 4 years of progressive B2B and B2C content strategy and production involvement, preferably in an agency or large organization
• 1+ years leading and managing teams
• Proven success in crafting and executing result-oriented content strategies
• Insight into scaling content marketing via marketing technology and resources
• Self-motivated team player, skilled in cross-functional influence
• Creative, adaptive problem solver enthusiastic about experimentation
• Adept at managing both internal and outsourced teams

Responsibilities

• Establish and lead a cohesive, scalable practice dedicated to the development and enhancement of multi-media content across diverse channels encompassing email, web, and print
• Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring’s expertise and distinct point-of-view as a leader in the hard-surface flooring industry
• Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, and paid content programs, ensuring alignment to customer segments and their journeys
• Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content
• Build a content team (and/or outsourced capability) with strong writing, editorial, creative, and production expertise
• Collaborate with the internal marketing team and external partners to ensure content approach and activity is creative, compelling, and coordinated
• Ensure content is on-brand, consistent in style, quality, and tone of voice, as well as optimized for search and user experience across all channels
• Set clear KPIs for content quality and effectiveness and lead the team towards demonstrable improvement in these success metrics
• Work with analytics to create reporting for consumption by business partners and executives
• Oversee the brand’s online reputation management
• Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content

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