Gen is hiring: Content Marketing Manager in Greendale

Gen

Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the Role:

The Content Marketing Manager role sits within the Social Media and Content team within the larger Marketing organization at Gen, and will create and manage long format content creation and social media content for defined set of initiatives across multiple consumer brands.

This role will report to the Head of Social Media & Integrated Marketing and is primarily focused on writing long format blog content in support of key activities as well as defining how to extend that content across social media platforms for multiple brands.

This role will work closely with internal stakeholders across the business – specifically the PR and communications team, product and engineering team and social media and influencer team, focused on supporting in the moment content creation and extension. Much of the content ideation will stem from PR and product teams including cyber threat trends, telemetry summarization & storytelling, and cybersecurity news. This person will be responsible for partnering with stakeholders to understand the corporate POV on these topics and figuring out how to develop consumer friendly stories based on pre-defined topics. Storytelling will typically begin with long format blog writing that this role will be responsible for creating, as well as building & executing comprehensive communication plans for the stories across our earned and owned channels. This role will work closely with the larger social media team at Gen, developing social assets to support the stories and scheduling and publishing in line with brand specific content calendars.

This role will also be responsible for monitoring news stories and trends and recommending additional topics for storytelling to PR and product while spearheading story creation for these topics. This person will also support other Social Media Managers on the team with ideation and asset creation as needed.

Responsibilities:

• Partnering with PR to understand their content calendar and how to take corporate level initiatives & stories and make them consumer friendly across our cybersecurity brands – Norton, LifeLock & Avast
• Partnering with our product and research team to understand threat trends and craft them into consumer friendly stories leading with long format blog writing
• Responsible to outline, write and edit long format content that’s engaging and compelling to consumers
• Understanding each brand and audience to make recommendations of which stories should be promoted within each brand
• Building comprehensive communication plans across social media to amplify long format blog content with snackable social content
• Consistently monitoring emerging cyber security news stories and trends and making recommendations to PR and social team about storytelling ideas that drive consumer engagement and interest in our brands
• Responsible for all “rapid response” activations (breaches, hacks, etc) across long format content and social media in partnership with PR and media
• Supporting evergreen content creation (specifically blog writing) as needed based on social media team volume
• Partnering with content agency as needed to support blog content creation and partnering with internal and external creative teams to develop social content
• Supporting content strategy development with manager
• Assist with end-to-end production of social media content, from ideation to execution, for Instagram, Facebook, X, TikTok, YouTube, and other relevant platforms
• Support reporting on blog and content performance
• Stay up-to-date with the latest trends and best practices in content and social media marketing, especially within the tech and cybersecurity industry, and recommend opportunities to improve our content mix
• Responsible for localization and translation of blog content as needed with support from localization team
• Managing blog posting process via Jira ticketing system & direct publishing via Hubspot
• Other activities as needed

Qualifications:

• Exceptional writing skills, specifically with blog format
• 3-5 years of experience in content or social media at a large company or agency
• Familiarity with Meta platforms (Facebook & Instagram), including boosting organic content and managing ad campaigns
• Understanding of social media & content strategies and trends within the tech or cybersecurity space
• Excellent verbal and written communication skills
• Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment
• Ability to work cross-functionally and collaborate with various teams
• Creative eye with attention to detail
• Familiarity with social media analytics tools and the ability to translate data into actionable insights
• Ability to work both independently and as part of a team to meet deadlines
• Process and timeline driven, with a focus on delivering high-quality results

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