Content Marketing Strategist

Location: Hybrid (Allen, Texas)

Type: Full-time

Are you a creative powerhouse with a knack for strategy and a passion for storytelling? Our fast-growing clothing brand marketing agency, BitBranding, is looking for a Content Marketing Strategist to take our clients' brands to the next level!

We specialize in helping clothing brands, boutiques, and private labels grow through cutting-edge strategies, including a high-ticket coaching program for store owners. In this role, you’ll create impactful content and evaluate ad performance to drive results for our clients.

What You'll Do

• Content Creation: Find, shoot, and edit short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts. Possess a broad understanding of various content formats, including graphic design and written content, to guide and teach our high-ticket coaching program members how to effectively create and optimize these types of content for their clothing brands.
• Content Strategy: Develop and maintain content calendars to align with marketing goals.
• Ad Analysis: Review ad performance and provide actionable insights to improve ROI. You’ll work alongside our design and marketing team to analyze creative and make suggestions for improvements for both images and video.
• Collaboration: Work alongside our email team, ads team, and YouTube team to ensure cohesive messaging and branding.
• Innovation: Experiment with new content formats and trends to maximize engagement and social growth.
• Performance Tracking: Measure and report on metrics, including ROI from ads, social growth, and client returns.
• Client Education: Support members of our high-ticket coaching program by meeting with them one-on-one, answering their creative questions via chat, and providing actionable advice to elevate their clothing brands.

What You'll Bring

• Experience: Beginner to mid-level candidates welcome. You’ve worked on creating and optimizing short-form content and have a portfolio to show for it.
• Skills: Proficiency in content creation tools (e.g., Adobe Suite, Canva, CapCut, TikTok editing tools) and familiarity with analytics platforms.
• Attributes: Creative thinker with a strategic mindset. Ability to thrive in a fast-paced environment and meet tight deadlines.
• Communication: Strong written and verbal communication skills to articulate ideas and results effectively.

Why BitBranding?

At BitBranding, we don’t just build brands; we build futures. Here's why you’ll love being part of our team:

• Shape the Future: Join our startup environment and leave your mark. Your expertise will be the foundation of our success.
• Learn and Grow: We prioritize continuing education, so you’ll always stay ahead with the latest skills.
• Personal Development: Let us help you become the best version of yourself.
• Financial Wellness: Access our financial advisors to keep your money matters in check, allowing you to focus on soaring professionally.
• Work-Life Balance: It’s not all business— we have bi-monthly team outings and parties.
• Flexible Time-Off: Explore the world or spend time with loved ones through our flexible vacation policy.
• Rewards for Excellence: Celebrate your wins with quarterly bonuses for exceptional performance.
• Family First: Generous maternity and paternity leave lets you create cherished family memories.
• Feed Your Mind: Enjoy free books to nurture both personal and professional growth.
• Give Back: Use paid volunteer hours to make an impact in your community.
• Comprehensive Benefits: We’ve got you covered with a 401(k), medical insurance, and a shiny new Mac computer.

What Success Looks Like

• Growth in client social media followings and engagement.
• Improved ROI from ads through effective content.
• Increased returns and satisfaction for our coaching program clients.

Perks and Benefits

In addition to our comprehensive offerings above, enjoy professional development opportunities, office snacks, and a supportive team environment that values creativity and innovation.

Guarantee an interview

If you want to guarantee that we will interview you, we ask that you create a 2 minute or less TikTok/Instagram reel video on why you would be perfect for this role. Include a link to the video when you apply.