SEO Content Manager Job at Union Advertising in Union

At Union, change isn't just a concept—it's our core mission.

As an 'SEO Content Manager' at The Union, you will write content based on keywords and commercial and cultural trends. You will be a content creator who uses Google Trends, Google Analytics and Ads data to craft articles, essays, blurbs, paragraphs and creative. You'll meet clients, offer advice, and keep tabs on what competitors and markets are doing.

Company: Union

Job type: Full-time/Part-time/Contract

Location: Edinburgh

The opportunity:

The successful candidate will have a few hero clients and pick up smaller projects with diverse clients throughout the year, from national government campaigns to high-profile private sector brands in tourism, travel, and beverages. You'll collaborate with dynamic and energetic teams on cross-discipline projects.

Your role:

• Create content, primarily written articles and web pages, but not exclusively.
• Lead keyword research projects using Google Trends and supporting data to determine what the focus of written content should be.
• Analyse the content of web pages or proposed pages against keyword data to determine whether essential words are missing or the copy could be edited for clarity.
• Be self-sufficient in reading GA4 and be able to incorporate this data in your analysis of web pages.
• Attend client meetings and prepare client reports to share the findings in your analysis. This will mean confidence in spreadsheets and Google Slides.
• Take part in the direction and execution of high-quality web design, development, and digital marketing initiatives.
• Conduct in-person Discovery Workshops, and digital strategy sessions, and present findings to clients, delivering wrap-up sessions.
• Work in Edinburgh and be able to travel to Glasgow, Stirling, and Inverness occasionally.

The ideal change-maker:

This is a role for people who are interested in digital marketing and enjoy knowing that people are reading what they have written. You will find the balance in the art and science of marketing-minded content.

You will be:

• Passionate about the digital industry, bringing enthusiasm to every project.
• Self-driven, motivated, and able to thrive in a fast-paced environment.
• A strategic thinker with experience in digital marketing performance tracking, comfortable using GA4 and other reporting tools to shape project direction.
• Comfortable challenging ideas, internally and externally, to achieve the best outcomes.
• While not a mathematician or an accountant, this role involves numbers and spreadsheets, and you must have some experience with functions and formulae.
• Equipped with previous experience in a similar role, giving you the edge to hit the ground running.

The Union:

At Union, we celebrate diversity by striving to attract the finest talent in the market, transcending barriers of gender, orientation, class, culture, and ethnicity. The ability to think differently is the essence that drives our commitment to change. If you can excel, innovate, and surpass, we welcome you.

The obvious stuff:

• Competitive compensation to match your role.
• Investing in your growth with training.
• Benefits from pensions to life cover.
• Ample holiday time, for you to recharge and reflect.
• Opportunities for enlightenment through IPA CPD and Union Academy initiatives.
• Flexible working that bends to life's rhythm.

Call to adventure:

Ready to be an Agent of Change? Get in touch and tell us why you're the SEO Content Manager we seek at andrew.girdwood@union.co.uk, subject line: 'UNION SEO CONTENT MANAGER – Agent of Change'.