Content Marketing Manager Job at Planned Parenthood of Greater New York in New Y

• Bachelor's degree in marketing-related field, or comparable work experience
• 3-4 years in social media marketing and digital content management, including but not limited to social media, Google Analytics, website management, and other web development tools
• Strong writing and editing skills, including the ability to carefully target messaging, quickly turn around materials, and respond to current events
• Must be a motivated self-starter and able to function effectively with a degree of autonomy
• Bilingual, English and Spanish
• Proof of immunization or immunity to certain communicable diseases (including influenza during the flu season and Covid-19) and testing for tuberculosis
• These certifications are required by the NYC DOHMH Health Code, NYSDOH and OSHA

Responsibilities

• Under the leadership of the Director of Marketing, the Content Marketing Manager will oversee digital components of the communications and marketing plan that fulfill PPGNY’s organizational mission, vision, values, business, and fundraising goals
• Supports the Director of Marketing in developing and implementing digital strategic plans for campaigns, with a focus on growing and engaging new audiences and expanding the reach of the organization on multiple platforms
• Plans, manages, and creates platform-specific content to maintain PPGNY’s social media presence, ensuring a steady cadence of strategic content is issued across channels such as Facebook, LinkedIn, Twitter, Instagram, and TikTok
• Records and edits timely video content (Reels and TikToks), comfortably appear in videos both in front of the camera and for voice-overs, and records social media ambassadors
• Performs daily social media engagement including responses, social listening, sharing, and engaging with allied organizations and influencers, and implementing current trends and best practices
• Tracks engagement, followers, and other relevant metrics and analyzes and reports on the results of social media campaigns
• Supports the Director of Marketing with email campaigns, including generating content, copywriting, and cross-departmental data collection
• Collaborates with the Marketing and Communications team to develop creative and engaging content to reach and grow targeted audiences
• This content includes but is not limited to blog posts, Reels, Canva graphics, and emails
• Supports the Director of Marketing in defining, tracking, analyzing, and reporting on KPIs as needed
• The Content Marketing Manager will be someone who thrives in the digital space, is passionate about creative social media communications, and is a strategic planner

Benefits

• $80,000 - $85,000 a year
• PPGNY's benefits package includes:
• Generous PTO and holiday schedule
• Medical, dental and vision coverage options for you and eligible dependents
• FSA, HSA, Commuter pre-tax reimbursement funds
• Short and Long Term Disability, Free Basic Life and AD&D
• 401(k) Retirement Plan with Safe Harbor contributions after 1 year of employment

At Planned Parenthood of Greater New York (PPGNY), our greatest strengths are the employees who empower every individual with the information, resources, and care they need to live happy, healthy lives.

PPGNY is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with common purpose. We encourage candidates from all backgrounds to apply.