SAP

Content Advocacy Lead Job at SAP in New York

SAP, New York, NY, United States, 10261

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

What you’ll do:

You will be the strategic mastermind behind our product-led growth initiatives, focusing on first-use and nurture advocacy for our product experiences. Your role will be crucial in shaping how teams approach onboarding, user education, and long-term engagement. You'll work closely with product, customer success, sales, and content creation teams to develop and implement strategies that turn users into advocates.

What you bring:

5+ years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment
Proven track record of driving user adoption and engagement through strategic initiatives
Strong analytical skills with experience in data-driven decision making and strategy development
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience with product-led growth strategies and digital adoption platforms
Familiarity with user onboarding best practices and engagement metrics
Ability to lead and collaborate effectively with cross-functional teams
Strategic mindset with a focus on long-term user success and business growth

Expectations and tasks:

Develop comprehensive strategies for user onboarding, engagement, and digital adoption
Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources
Work with customer success teams to identify opportunities for improving user adoption and reducing churn
Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives
Lead cross-functional initiatives to align teams around product-led growth principles
Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning
Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives
Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies

About the Team:

Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity.

Bring out your best:

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused.

We win with inclusion:

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.

Compensation Range Transparency: SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 136300 - 283400(USD) USD.

#J-18808-Ljbffr