Zeta Global is hiring: Product Content Marketing Manager in New York

Responsibilities

• We are seeking a Content Marketing Manager with a proven track record of success project managing and developing product collateral, technical thought leadership, and associated materials in the martech/adtech industry.
• The Content Marketing Manager will join the Corporate Marketing team as a key member and will work closely with product marketing and our CRM and programmatic sales teams to identify product collateral and positioning needs aimed at our target customers.
• Reporting to the Senior Director, Content Marketing, this role will also be responsible for writing product-oriented thought leadership content that supports our platform differentiators and addresses specific sales motions throughout the engagement funnel.
• Brainstorm and collaborate with internal stakeholders to create original content that engages target customers, connecting them with our vision and product positioning.
• Develop and create content for projects including but not limited to: brochures and product sheets, sales tools, blog articles, videos/demos, ebooks and whitepapers, website copy, and other materials that encourage prospects to take specific action.
• Deliver content supporting programs with high engagement and conversion rates.
• Create content for key deliverables based on sales requirements and campaign needs.
• Revise, edit and optimize content as needed.
• Partner with product marketing management and business leaders to distill key value propositions, functionality, and benefits into external messages.
• Review and edit customer-facing documents to ensure consistency of product positioning across Marketing, Sales, and other Zeta departments.
• Be an expert on buyers, how they buy, and their buying criteria.
• Be able to cater messaging to various personas and competitive scenarios.
• Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing, and data checking.
• Maintain content calendar and provide guidance on how to prioritize competing projects, create trackers and project schedules/management.

Qualifications

• An understanding of data-driven marketing and advertising technology will be important to the candidate’s success.
• 5+ years of marketing experience in product or content marketing related roles.
• Experience managing and coordinating a team of contractors and freelancers.
• Excellent written, verbal, and visual skills, with an ability to personally create high-quality messaging and content.
• Experience working with product marketing teams and understanding of product segmentation and persona targeting.
• Proactive self-starter who can thrive in a collaborative team environment.
• Comfortable working directly with senior leaders and product management.
• Ability to grasp technical capabilities and translate them into benefits.
• Proven track record of prioritizing high impact activities and keeping complicated projects moving forward, working across cross-functional teams.
• Strong attention to detail and an eye for quality are essential.
• Self-starter that isn’t afraid to roll-up their sleeves and get things done.
• Passion for analyzing products, customers, and market dynamics.

Benefits

• The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.

#J-18808-Ljbffr