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Zeta Global

Zeta Global is hiring: Product Content Marketing Manager in New York

Zeta Global, New York, NY, United States, 10261

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Responsibilities

  • We are seeking a Content Marketing Manager with a proven track record of success project managing and developing product collateral, technical thought leadership, and associated materials in the martech/adtech industry.
  • The Content Marketing Manager will join the Corporate Marketing team as a key member and will work closely with product marketing and our CRM and programmatic sales teams to identify product collateral and positioning needs aimed at our target customers.
  • Reporting to the Senior Director, Content Marketing, this role will also be responsible for writing product-oriented thought leadership content that supports our platform differentiators and addresses specific sales motions throughout the engagement funnel.
  • Brainstorm and collaborate with internal stakeholders to create original content that engages target customers, connecting them with our vision and product positioning.
  • Develop and create content for projects including but not limited to: brochures and product sheets, sales tools, blog articles, videos/demos, ebooks and whitepapers, website copy, and other materials that encourage prospects to take specific action.
  • Deliver content supporting programs with high engagement and conversion rates.
  • Create content for key deliverables based on sales requirements and campaign needs.
  • Revise, edit and optimize content as needed.
  • Partner with product marketing management and business leaders to distill key value propositions, functionality, and benefits into external messages.
  • Review and edit customer-facing documents to ensure consistency of product positioning across Marketing, Sales, and other Zeta departments.
  • Be an expert on buyers, how they buy, and their buying criteria.
  • Be able to cater messaging to various personas and competitive scenarios.
  • Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing, and data checking.
  • Maintain content calendar and provide guidance on how to prioritize competing projects, create trackers and project schedules/management.

Qualifications

  • An understanding of data-driven marketing and advertising technology will be important to the candidate’s success.
  • 5+ years of marketing experience in product or content marketing related roles.
  • Experience managing and coordinating a team of contractors and freelancers.
  • Excellent written, verbal, and visual skills, with an ability to personally create high-quality messaging and content.
  • Experience working with product marketing teams and understanding of product segmentation and persona targeting.
  • Proactive self-starter who can thrive in a collaborative team environment.
  • Comfortable working directly with senior leaders and product management.
  • Ability to grasp technical capabilities and translate them into benefits.
  • Proven track record of prioritizing high impact activities and keeping complicated projects moving forward, working across cross-functional teams.
  • Strong attention to detail and an eye for quality are essential.
  • Self-starter that isn’t afraid to roll-up their sleeves and get things done.
  • Passion for analyzing products, customers, and market dynamics.

Benefits

  • The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.
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