Pistachiomilk is hiring: Freelance Content Creator New York in New York

First thing first: it’s pronounced Táche, like splash.

Founded in 2020, after years of taste tests and waitlists, Táche is the first and only pure pistachio milk on the market. Made without fillers or oils, and with a 75% smaller water footprint than almonds, Táche is for discerning individuals looking to transform have-to compromises into must-have essentials.

Since its debut, Táche has taken coffee shops, dairy aisles, and social media by storm. Initially prioritizing DTC channels to reach consumers as quickly and seamlessly as possible, the brand amplified that strategy by targeting third-wave independent coffee shops, before most recently hitting their first full year of retail distribution in summer 2024. Boasting an astounding 3500% growth thanks to a big debut at Target stores nationwide, Táche is now that "viral pistachiomilk" with millions of views on TikTok daily thanks to more consumers wanting a healthier, more sustainable plant-based milk.

Getting to Know Us

We’re a small team of beverage enthusiasts, ingredient connoisseurs, and flavor mavens. We pride ourselves on our dedication to excellence, care for each other and our community, innovative spirits, and strong morals. Our five values serve as the guardrails of our company:

1. Care - We care deeply for our people, our products, our company, our planet, and our community. “Checking the box” becomes obsolete when we nurture, protect, and cherish the work that we do thoughtfully. We value showing kindness to our teammates as well as being kind to oneself.
2. Excellence - We set very high standards for ourselves, each other, and the work that we do. It is our high level of excellence across collaboration, resourcefulness, and follow-through that we are able to make the world a Táche better.
3. Innovation - Bold thinking leads to bold ideas. We are not only building a new category, but an entirely new way of thinking about pistachios, alt-milk, and more. As the first pistachio milk in North America, it’s central to our brand’s ethos that we continue to lead in food and beverage innovation.
4. Integrity - Consistent and uncompromising, we value the integrity of principles, health, product, and brand. We know as both individuals and as a team, integrity is part of the fabric that binds us and is a layer in everything we do.
5. Pistachios - With an unparalleled heritage and history dating back to 7000 BC, pistachios are at the heart of everything we make. Pistachios are a centerpiece of the Middle Eastern home and we embrace their cultural significance. Known as “the smiling nut,” these healthy nuts have now started to emerge in the US in a new and exciting way.

What We’re Looking For

A freelance creative digital content creator who loves scrolling social media for the latest trends, designing mood boards, and executing engaging photoshoots. Minimum 10-20 hours per month. Must be local to NYC.

Someone who thrives on bringing a brand's personality to life through visuals and storytelling.

A visionary who thrives on pushing creative boundaries and setting trends, rather than following them, constantly exploring new content formats and innovative approaches to captivate and engage audiences.

A trend-spotter who can identify and adapt emerging social media trends to keep content fresh and engaging.

What You’ll Do

Collaborate with the marketing team to create and develop content for Táche's social channels and the founder's personal Instagram and TikTok accounts.

Regularly shoot content in NYC featuring the founder, coffee shops, and retailers, capturing lifestyle and product moments to showcase Táche in real-world settings.

Plan, shoot, edit, and deliver compelling photos, videos, and reels for daily social media posts, ensuring content is aligned with brand guidelines and messaging.

Stay on top of the latest social media trends, tools, and techniques, adapting them to Táche’s unique brand voice and identity.

Help ideate and execute social media campaigns, ensuring consistency in style, tone, and narrative across platforms.

Assist in creating the founder’s weekly content calendars, scheduling posts, and ensuring that all published content is optimized for engagement.

Support retail launches, special projects, in-person activations, and marketing campaigns with engaging visual content that drives awareness, excitement, and conversion.

Who You Are

You are creative, thrive in the fast-paced, ever-changing social media environment, and are obsessed with all things branding and social media.

You are proactive, detail-oriented, and a self-starter who can take ideas from concept to execution.

You have a strong understanding of social media platforms and the types of content that perform well across Instagram, TikTok, and emerging channels.

You love working in a collaborative environment but can also work independently to meet deadlines.

What You’ll Bring

2+ years of experience in content creation, social media, or marketing for fashion, beauty, lifestyle, or CPG brands.

Strong photography, videography, and editing skills, with proficiency in tools like Adobe Creative Suite, Canva, CapCut, or similar software.

Experience creating engaging short-form videos and reels for platforms like TikTok and Instagram.

A passion for creative storytelling, visual branding, and staying on top of social trends.

Excellent communication skills and the ability to translate creative briefs into visually stunning and on-brand content.

How to Apply

This is a Freelance Content Creator opportunity to challenge your creative and marketing mind. You’ll find a supportive culture of continuous growth and collaboration. As a WOC-led brand, Táche seeks individuals of all backgrounds and experiences.

Send your resume and one additional attachment of your choosing to careers@tachemilk.com. Examples include: creative marketing portfolio, social content creation, Instagram account, TikTok Account, etc. It should represent you and why you are a great fit for the Freelance Content Creator at Táche.

We will contact you if we believe you are a good fit. Thank you!

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