Social Media & YouTube video editor Job at Air Comfort, Inc in BLOOMINGTON

Job Overview: We are seeking a dynamic and creative Social Media Specialist with experience in landscaping to join our team. The ideal candidate will have a strong background in managing social media accounts, creating engaging content, and driving brand awareness, all while leveraging their expertise in landscape design, maintenance, and horticulture. You will work closely with our marketing and landscaping teams to showcase our projects, promote services, and grow our online presence.

Key Responsibilities:

• Content Creation: Develop and execute a content calendar with posts related to landscaping projects, tips, and company updates for platforms like Instagram, Facebook, TikTok, and LinkedIn.
• Social Media Management: Manage day-to-day activities on all social media platforms, including responding to comments and messages, monitoring engagement, and increasing followers.
• Photography & Videography: Capture high-quality images and videos of landscaping projects, before-and-after shots, and time-lapse videos to highlight our work.
• Community Engagement: Interact with online communities, reply to inquiries, and maintain relationships with potential clients and landscape enthusiasts.
• Performance Tracking: Analyze and report on key performance indicators (KPIs) such as follower growth, engagement rates, and conversion metrics, and adjust strategy as needed.
• Collaboration: Work closely with landscape designers, project managers, and marketing teams to align social media content with overall business goals.
• Brand Consistency: Ensure all posts, campaigns, and social media content maintain a consistent voice, tone, and aesthetic reflective of the company’s brand and landscape expertise.
• Trend Analysis: Stay up to date with the latest social media trends, tools, and technologies, especially those relevant to the landscaping industry, to maintain a competitive edge.

Qualifications:

• Proven experience managing social media accounts with a focus on visual content (Instagram, TikTok, Pinterest preferred).
• At least 1-2 years of professional landscaping experience or in-depth knowledge of landscaping design, plant care, and horticultural practices.
• Strong photography and videography skills, with a portfolio demonstrating your ability to capture aesthetically pleasing landscape content.
• Excellent written communication skills with the ability to create compelling copy for social media posts.
• Ability to work independently, meet deadlines, and manage multiple social media accounts simultaneously.
• Knowledge of social media analytics tools (e.g., Sprout Social, Hootsuite, or similar).
• Creative thinker with attention to detail and a passion for both social media and landscaping.

Preferred:

• Experience with basic graphic design tools (Canva, Adobe Suite, etc.).
• Familiarity with SEO principles and content marketing strategies.
• Knowledge of native plants, sustainable landscaping practices, or landscape architecture a plus.