Graphic Design Specialist Job at Visit Indy in Indianapolis

POSITION PURPOSE

The Graphic Design Specialist is charged with utilizing creativity and technical design skills to maintain and elevate Visit Indy’s visual brand in service of driving leisure tourism and meetings/conventions/events to the city of Indianapolis. The purpose of the Graphic Design Specialist is to create compelling materials that contribute to the team’s goal of driving economic impact through effective sales and marketing. All Visit Indy team members reflect the organization’s “3 Ps” culture – productive, positive and progressive.

Applications will close on Monday, January 27, 2025.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

To be successful in this role, an individual must be able to perform in a satisfactory manner the functions listed below. We will make reasonable accommodations to enable individuals with disabilities to perform these functions.

Graphic Design & Production:

• Create high-quality, brand-aligned marketing materials for print, web, social media, and other digital platforms.
• Develop motion graphics to enhance digital content (preferred but not required).

Campaign & Event Support:

• Contribute to brainstorming and planning for Visit Indy’s annual marketing campaigns.
• Design materials for key annual events, including the State of Tourism, ROSE Awards, and partner gatherings.

Project Management:

• Balance multiple projects simultaneously, ensuring all deliverables meet deadlines.
• Collaborate closely with the Marketing and Communications team to maintain alignment with overall strategies.

Vendor & Stakeholder Engagement:

• Manage relationships with external vendors and local stakeholders, translating ideas into tangible designs.
• Communicate effectively to gather requirements and present concepts.

Administrative Tools:

• Utilize Microsoft 360 tools (Outlook, Word, Excel, PowerPoint) for communication and project coordination.
• Ability to work in website administrative tools including CMS (content management system) and CRM (customer relationship management) systems.

Other Functions:

• Performs other duties as assigned.

EDUCATION AND/OR EXPERIENCE

To perform this job successfully, an individual must have the following education and/or experience.

• Bachelor’s degree (BS) in Graphic Design, Marketing, Communications, or a related field preferred.
• At least 3 years of experience in a graphic design or related role.

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. We will make reasonable accommodations to enable individuals with disabilities to perform these functions.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and other design tools).
• Experience with motion graphics and animation is a plus.
• Strong organizational skills and the ability to manage multiple projects under tight deadlines.
• Exceptional communication skills, both verbal and written.
• Collaborative team player with a proactive attitude.

PROJECT EXAMPLES

Visit Indy produces a wide range of marketing messages requiring design enhancement. The below list is a sampling of the type of projects an individual in this position would be expected to apply their graphic design skills to produce.

• Presentation design (sales, board meetings, etc.)
• Print design for advertising, brochures, postcards, and more.
• Large format design for signage, billboards, and other applications.
• Email marketing messages.
• Digital display advertising.
• Motion graphics for video.
• Website graphics to support messaging.

PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet in order to successfully perform the essential functions of this job. We will make reasonable accommodations to enable individuals with disabilities to perform these functions.

• Ability to sit for extended periods of time and to move intermittently throughout the workday.
• Good speaking and listening skills.
• Ability to perform focused work with close attention to detail.
• Ability to operate office equipment, including computers, copiers, fax machines, and phones.
• Ability to interact with others, both in person and through phone, e-mail, and written correspondence.
• Example: This position requires emotional stability to deal with a variety of stakeholders in a professional manner; it also requires the ability to deal with sensitive information related to the company’s business.

Visit Indy is an equal opportunity employer. Accordingly, not only do we adhere to all applicable federal, state, and local laws pertaining to equal employment opportunity, but it is our firm policy to provide equal employment and advancement opportunities for all individuals regardless of race, religion, color, sex, national origin, sexual orientation, gender identity, age, disability, or any other legally protected category or characteristic. Hiring and promotion practices are performed without regard to the same.

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