Function Inc. is hiring: Influencer Associate in City of Daşşak

Function of Beauty, New York, New York, United States of America

Job Description

Posted Monday, September 23, 2024 at 4:00 AM

Position Summary:

We are seeking a full-time Influencer Associate to outreach and engage a targeted list of influencers/creators to help grow Function of Beauty’s community and brand awareness. The Associate is a highly motivated and creative individual with experience and passion for influencer marketing to support the day-to-day strategy and execution. Responsibilities include identifying and engaging influencers, relationship building, managing seeding and tracking engagement and metrics. Additional responsibilities include supporting the Director, Influencer Marketing on other program needs such as support on campaign project management, creative briefs, product send outs, etc. The ideal candidate will have experience in influencer engagement and community building along with a passion for beauty and the ability to thrive in a fast-paced environment. This role reports into the Influencer Marketing Director.

Key Responsibilities:

• Regularly identify and vet new and up-and-coming influencers for current and future programs.
• Build, track and maintain ongoing database of relevant influencers and creators for potential seeding and engagement.
• Create and maintain meaningful relationships with influencers and build a network of influencer relationships that can serve as advocates for the brand and be a source for earned and paid executions.
• Manage seeding logistics, including corresponding with influencers, submitting orders and coordinating with Ops team, to send all influencer and VIP packaging out for marketing initiatives.
• Track content and metrics for evergreen and campaign influencer reporting; analyze and report on effectiveness of programs for key stakeholders.
• Support off and online influencer engagements including experiential and influencer events.
• Provide input from ongoing conversations/relationships to help inform the larger influencer strategy and social content strategy.
• Utilize tools, like Traackr, to put together influencer recommendations based on objectives and key metrics.
• Support execution of paid influencer campaigns from contracts, product sends, creative briefs, and communication.
• Stay on the pulse of cultural and social trends to identify new opportunities and partners.
• Monitor competitive landscape, with the help of reporting tools, and help surface relevant insights and opportunities.
• Become a familiar face/voice to our influencer community; execution on the Function tone of voice.
• Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign trackers, and additional necessary program details.
• Support Director, Influencer Marketing on day-to-day influencer needs.

Required Education, Skills, and Experience:

• 3+ years of experience in social media and influencer marketing or talent relations, beauty experience preferred.
• Hard-working and self-motivated; strong desire to learn along with professional drive.
• A natural networker - you love connecting with people; and have a knack for building and maintaining relationships.
• Talent/influencer relationship experience; solid understanding of influencer marketing tactics and its best practices.
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools such as Traackr, CreatorIQ, DashHudson.
• Experience in supporting paid social campaigns; strong understanding of digital and content marketing strategies.
• Excellent verbal and written and interpersonal communication skills.
• Strong planning and organizational skills with high level of attention to details.
• Positive can-do attitude; thrives on a fast-paced, dynamic environment.
• On the pulse of content trends and creators, familiar with influencers/content creators in the beauty, lifestyle and wellness space.
• Self-starter with strong initiative and creative problem solving skills.
• Excellent acumen of key social channels including Instagram, TikTok, Facebook, and YouTube.
• Strong understanding of activity within the competitive beauty industry and social media landscape.
• Proficiency in data analytics tools such as Dash Hudson, Sprout Social, Traackr/CreatorIQ, etc.
• Team player with ability to collaborate with broader Communications and cross-functional teams.

Desired Education/Certification:

• Bachelor’s Degree.

Employment Category:

• Full-Time, Exempt.

Compensation range:

• $60-70k Annually.

Benefits and Perks:

• Company-sponsored benefits (Medical, Dental, Vision)
  • HSA option with company contribution.
  • Infertility Coverage.
  • Additional Behavioral Health Support.
  • Comprehensive suite of virtual care options.
• Paid Parental leave.
• Company paid Disability and Basic Life Insurance.
• Additional Voluntary Life insurance.
• 401k with Company match.
• Flexible Paid Time off policy, including Safe & Sick Time and Paid Holidays.
• Commuter Benefits (Parking & Transit).
• Employee Product Discount.
• Weekly lunch allowance.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.

Function of Beauty is an equal opportunity employer, a drug-free workplace, and compliant with ADA regulations as applicable.

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