Description
Company Overview:
Nerd is a dynamic web3 incubator, leading the forefront of blockchain innovation. We specialize in developing and nurturing cutting-edge projects in the blockchain and web3 space, with a diverse product range including 'Perspect' (developer improvement software), 'Nerd' (our web3/blockchain incubator), 'Labs' (a coworking and HR services agency), and 'BlockFabric' (a web3 node hosting platform).
Position Summary:
We are looking for a Product Marketing Manager with a passion for blockchain and web3 technologies to drive our marketing efforts. This role involves a unique opportunity to work across various innovative products, each with its own challenges and target markets. The ideal candidate will have the ability to navigate a highly technical customer segment and possess the creativity and strategic mindset to establish effective go-to-market strategies.
Key Responsibilities:
- Product Marketing Strategy: Develop and execute marketing strategies for our diverse product range, tailoring approaches to each product's unique market.
- Target Market Analysis: Deeply understand the highly technical customer segments interested in blockchain and web3 projects.
- Competitive Landscape: Maintain an overview of the competitive environment, identifying our unique value propositions and challenges.
- Marketing Channels: Define and utilize key marketing channels, with the flexibility to shape this aspect based on your experience and insights.
- Cross-Functional Collaboration: Work closely across companies and teams to refine strategic go-to-market activities, supporting product launches, community engagement, customer education, and partnerships.
- Strategic Initiatives: Lead and implement go-to-market activities to support quarterly growth and product visibility.
Skills and Qualifications:
- Education: Flexible, based on experience.
- Experience: 2-3 years in product marketing or related field, preferably with exposure to the tech or blockchain industry.
- Soft Skills: Strong strategic thinking, leadership, and collaborative abilities.
- Technical Skills: Proficiency in marketing tools and platforms relevant to the industry.
Performance Goals:
Drive growth and market presence for our diverse product range through innovative marketing strategies and effective execution of go-to-market initiatives.
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