Social Media Coordinator Job at Hubstaff in Rocklin

Our client is seeking a passionate and creative Social Media Coordinator to join their dynamic team. While working for VAM, this will be your primary duty: to manage a top-tier social media account within the hair restoration industry. The ideal candidate will be a highly motivated and results-oriented individual with a strong understanding of social media best practices and a proven ability to create engaging content that resonates with our client's target audience.

Key Responsibilities:

1. Daily Content Creation and Scheduling: Develop and execute engaging social media content calendars across all major platforms (Instagram, Facebook, TikTok, etc.).
2. Create compelling visuals (photos, videos) and engaging captions that align with brand voice and marketing objectives.
3. Utilize Sprout Social for scheduling, publishing, and analyzing social media activity.
4. Community Management: Monitor and respond to all social media comments, messages, and mentions in a timely and professional manner.
5. Engage with followers through comments, Q&As, and other interactive activities.
6. Build and grow online communities by fostering meaningful relationships with followers.
7. Social Media Analytics & Reporting: Track and analyze key social media metrics (reach, engagement, impressions, website traffic) using Sprout Social and other relevant tools.
8. Prepare regular reports on social media performance and identify areas for improvement.
9. Trend Identification & Adaptation: Stay up-to-date on the latest social media trends, best practices, and platform updates.
10. Identify and capitalize on emerging trends and opportunities to increase brand visibility and engagement.
11. Collaboration: Collaborate effectively with the marketing team, creative team, and other departments to ensure brand consistency and alignment across all channels.
12. Briefing & Execution: Effectively understand and execute social media campaigns based on provided briefs.
13. Analyze campaign performance and provide insights for future campaigns.

Qualifications:

1. 3+ years of experience in social media marketing, community management, or a related field.
2. Proven experience using Sprout Social or similar social media management tools.
3. Strong understanding of social media platforms and their respective audiences.
4. Excellent written and verbal communication skills.
5. Strong analytical and problem-solving skills.
6. Passion for the aesthetics industry (a plus, but not required).
7. Highly coachable and eager to learn.

Key Considerations for Applicant Screening:

1. Portfolio Review: Carefully review the applicant's portfolio to assess their creative skills, understanding of social media trends, and ability to create engaging content.
2. Sprout Social Proficiency: Inquire about their specific experience with Sprout Social and their ability to utilize its features effectively.
3. Communication Skills: Evaluate their written and verbal communication skills through their resume, cover letter, and any communication during the interview process.
4. Coachability: Assess their willingness to learn and adapt to new strategies and feedback.
5. Aesthetics Industry Interest: While not mandatory, candidates with a genuine interest in the aesthetics industry may demonstrate a stronger understanding of the target audience and potential content ideas.

Must haves:

1. Working availability on California PST time zone - 8am-5pm (no exceptions).
2. Working knowledge of Sprout Social.
3. Readily available to respond on Slack.
4. Daily communication and a humble personality but assertive work ethic.

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