Optimal is hiring: Paid Media Strategist in Austin

Optimal is looking for a Paid Media Strategist

Optimal is looking for a Paid Media Strategist with 2+ years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels. The right candidate exhibits a true passion for digital marketing, strong analytical proficiency and excellent client communication skills.

As a Paid Media Strategist for Optimal, you are responsible for the overall strategy and “delivery” of paid media for your designated clients

Essential Functions, Duties, and Responsibilities:

• Digital Marketing Strategy - Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing. Build strategic recommendations by analyzing client performance and demographic data, performing competitive analysis and researching keywords. Research and stay up to date on industry trends, media channel developments and new methodologies.
• Campaign Creation – Create and build campaigns from the ground up, including account set-up, campaign planning/organization, ad copywriting, keyword selection and setting bid strategy. Work with the graphic design team to produce creative assets.
• Campaign Management & Optimization – Manage multi-channel advertising campaigns across paid search, display and social media channels. Regularly test and optimize bids, keywords, text ads, image ads, and landing pages to ensure that campaigns continually improve over time and meet client goals.
• Client Relationship Management - Build client relationships with key accounts and act as the daily point of contact for your clients. Work hand-in-hand with clients to establish monthly, quarterly and/or annual performance goals.
• Reporting & Analysis – Perform deep-dive analysis through the daily use Google Analytics, Google Ads, Facebook Analytics, Power BI, and other analytics tools. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
• Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your analysis and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make informed decisions on budget allocation and execute budget changes accordingly.

Minimum Qualifications & Skill Requirements:

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.
• 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.
• Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
• Superb written and verbal communication skills and client relationship skills.