Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
The Associate Media Manager will be a subject matter expert on digital media best practices across a diversified channel mix. This role is responsible for planning, building, optimizing & reporting on campaigns for supported brands & paid media channels. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and ROI to meet the brand goals.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
- Responsible for executing, optimizing and managing performance-based campaigns across multiple paid media channels.
- Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization.
- Provide channel strategy input & recommendations that meet brand objectives & achieve media KPIs.
- Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance across all platforms.
- Meet with channel vendors to ensure we are up to date on platform best practices, new features & tests, and monitoring performance relative to our industry.
- Stay abreast of industry best practices, trends, algorithm updates and emerging technologies to proactively apply new knowledge.
- Collaborate with cross-functional teams including digital marketing, analytics, creative, and sales to align paid media efforts with overall marketing objectives.
- Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
- Prepare and deliver regular performance reports; highlighting trends and recommended optimizations across paid media channels.
- Set measurable goals that demonstrate expectations and ongoing improvement.
Required Qualifications:
- Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).
- Up to date on paid media best practices.
- Experience designing, setting up and analyzing results for A/B tests.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Detail-oriented, organized and ability to multi-task.
- Creative thinking and problem-solving abilities.
- Google Ads and Microsoft Ads certifications are preferred but not required.
Working Conditions:
- This role is open to remote or hybrid. (hybrid schedule would report into our Mettawa, IL Corporate office or Loop Lab downtown Chicago)
The anticipated pay range for this position is $65,000- $104,300 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!
About Brunswick Corporation:
Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
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