Manager, Social Media Job at Dr. Phillips Center For The Performing Arts, Inc. i

Dr. Phillips Center, Orlando, Florida, United States of America

Job Description

Posted Monday, May 13, 2024 at 4:00 AM

POSITION SUMMARY

The Manager, Social Media plays a meaningful role in leading the social media planning and execution for the Dr. Phillips Center. The goal for this position is to expand brand awareness and reach across multiple channels that engage and inspire diverse audiences. Responsibilities include managing all organic social media and reputation management channels (Facebook, LinkedIn, Instagram & X) on a day-to-day basis, ensuring communication, content creation and curation, community engagement, monitoring and reporting, and efficiency is used to guarantee initiatives run smoothly and achieve project objectives.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

• Content Creation and Curation: Write, edit, and publish engaging social post copy that aligns brand voice and nomenclature guidelines while ensuring content is approved by key stakeholders. Collaborate with others on brand, content ideas and campaigns.
• Develop and manage social media content calendar to reach goals and objectives across Facebook, Instagram, Twitter, and LinkedIn via Sprout Social.
• Build long social media strategy that includes launching TikTok, utilizing analytics to leverage audiences by channel, creating brand voice guidelines by channel and updating social media company guidelines.
• Community Engagement: Engage and manage communities across all social media platforms daily. Use social listening tools to monitor relevant conversations and engage with guests to enhance brand reputation and build relationships.
• Manage activation of influencer marketing outreach and engagement, which includes a media influencer program.
• Monitoring and Reporting: Oversee social media ratings; monitor and review website posts, comments, and feedback daily, including weekends and after-hours as needed. Analyze ongoing performance for all social media channels and provide analytics and insights. Share information learned and provide recommendations where needed. Adjust strategies to improve engagement.
• Research new and innovative social media tactics and platforms to stay relevant.
• Leverage social listening tools and audience research to influence strategy.
• Work with Digital Marketing team for reporting as needed to ensure social media strategy is aligned with all digital channels.
• Efficiency: Ensure social media calendar is up-to-date and posts are published on time.
• Partner with key stakeholders in corporate communications, community engagement, sponsorship, events, development, people & culture, and education teams to highlight key moments to meet their departmental goals.
• Follow and support all operational policies and procedures. Assimilate into the arts center culture through understanding, supporting, and demonstrating the core values.
• Maintain a professional and friendly relationship with other departments, colleagues, and partners.
• Able to remain calm under pressure. Ability to work effectively with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy. Always maintain Dr. Phillips Center standards of customer service.
• Able to effectively communicate in English in both written and oral forms.
• Other duties as assigned.

KNOWLEDGE AND EXPERIENCE

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• A minimum of two years’ experience working and managing social media for business (not-for-profit or for-profit). Prefer candidates with experience and a passion for live entertainment.
• Knowledge of content publishing platforms, including native social media publishing and third-party tools like Sprout Social.
• Experience producing digital content and engaging audiences across the digital space, managing social media and influencer campaigns.
• Knowledgeable of social media KPIs, analytics and insights.
• Exceptional writing skills with a keen eye for grammar and the ability to maintain brand voice.
• Visual storytelling experience (photo, video) preferred.
• Strong organizational, written communication and interpersonal skills required.
• Proficiency with Microsoft Office suite (Word, Excel, and PowerPoint) is required.
• Solid work ethic and positive attitude while working under tight deadlines.

SPECIAL CONDITIONS OF EMPLOYMENT

• This position requires the ability to work a variable schedule, including evenings, weekends and holidays to meet operational needs.

Dr. Phillips Center participates in an employment electronic eligibility verification program through E-Verify.