Tarte Inc is hiring: Social Media Coordinator in New York

Social Media Coordinator

The Social Media Coordinator will serve as a content creator & community manager reporting to tarte's Social Media Director. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets, and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iPhone under quick deadlines. If you're a creative storyteller with a passion for social media and a knack for creating captivating content to drive engagement, build brand awareness, and foster a loyal online community we'd love to meet you! Apply now and help us take our social media presence to the next level.

Responsibilities:

1. iPhone Content Creation:

• Ideate and facilitate production & post-production of short-form video deliverables, with a focus on TikTok and IG Reels. Must be comfortable with showing face in video and on socials.
• Shoot social-first video content & photo assets daily that are engaging, and on-brand.
• Film yourself regularly to create authentic & relatable content for our social media channels, including TikTok, Instagram, Snap Chat, X, YouTube & more. Examples of content capture include but are not limited to:
• UGC social style product application for new & core products
• Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments.
• Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms.
• Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.
• Ensure all content is visually appealing and adheres to brand guidelines.
• Note: tarte will provide an iPhone for content creation needs.

Editing & Post-Production:

• Ability to quickly edit your own videos as well as create videos using other team members' content.
• Proficiency in using CapCut and Splice for video editing.
• Add creative elements, effects, and music to enhance the content and drive engagement.
• Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media.
• Capture and edit video content simultaneously while working/shooting at events.

Content Strategy and Execution:

• Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy.
• Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.
• Adapt to changing priorities and quickly produce content in response to trending topics or company needs.

Community Management: Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand's tone of voice.

Reporting & Analytics: Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations.

Go live.

Day-to-Day Department Admin:

• Active engagement in all social platforms to make recommendations for content creation.
• Assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand's voice.
• Go live on social accounts.
• Comfortable self-applying makeup.
• Managing all product orders and distributing to in-house content creators, sourcing for photo/video production, etc.
• Responsible for coding links for .com promotions & new product launches.
• Attend daily meetings & brainstorms and responsible for agendas & recaps.
• Escalate issues and concerns seen on social to the Customer Service & Ecomm team in a timely manner.
• Assist in cross-functional marketing departments as needed for major product launches and events.

Requirements:

• Bachelor's degree required.
• 1-2 years of experience in marketing (beauty or fashion experience is a bonus).
• Proven experience creating and editing social media content using an iPhone.
• Strong portfolio showcasing creative and engaging content.
• Excellent time-management and organizational skills to handle short deadlines.
• Ability to multitask effectively, especially in event settings.
• Experience with social media platforms like Instagram, TikTok, Snap, Pinterest and YouTube.
• Must be willing to monitor social channels periodically over nights & on weekends.
• Must be comfortable in front of the camera & willing to appear on our social channels.
• Highly Proficient in Microsoft Office (Excel, Word & PowerPoint) and basic photo/video editing software and apps (Canva, Splice). Premiere/Photoshop is preferred, but not required.
• Strong written and verbal communication skills.
• Flexible personality.
• Team player with a positive attitude.
• You LOVE everything beauty and social and are excited to work in the beauty industry.

Our Perks:

• Salary range: $62,500-65,000K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education).
• Medical, dental, vision, 401K plan & access to health & wellness programs.
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more.
• Makeup gratis, employee discount on tarte.com, team give back initiatives.
• Friendly, fun, creative & collaborative work environment.

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