Grown Brilliance is hiring: Social Media Manager in New York

Position Overview

The Social Media Manager will be responsible for creating, managing, and executing social media strategies across multiple platforms including Instagram, Pinterest, TikTok, and YouTube. The role involves maintaining a cohesive brand presence, managing a marketing calendar, scheduling and posting content, and analyzing performance metrics through weekly and monthly reporting.

Key Responsibilities

• Social Media Strategy & Execution:
• Develop and execute social media strategies tailored to each platform (Pinterest, Instagram, TikTok, YouTube).
• Maintain a consistent brand voice and visual identity across all channels.
• Collaborate with the creative and marketing teams to align social media content with broader marketing initiatives.
• Content Creation & Scheduling:
• Plan, create, and curate engaging content (posts, videos, stories, reels, pins) for all platforms.
• Write compelling captions, hashtags, and calls-to-action optimized for each platform.
• Use scheduling tools (e.g., Hootsuite, Later, or Buffer) to ensure timely posting of content.
• Marketing Calendar Management:
• Develop and manage a social media content calendar that aligns with the overall marketing calendar.
• Coordinate campaigns, launches, and promotions to ensure seamless execution across platforms.
• Engagement & Community Management:
• Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner.
• Foster an engaged community by encouraging meaningful conversations and interactions.
• Analytics & Reporting:
• Track and analyze performance metrics (reach, engagement, click-through rates, follower growth, etc.).
• Prepare detailed weekly and monthly performance reports with actionable insights.
• Identify trends and recommend adjustments to improve strategy and performance.
• Trend Monitoring & Competitor Analysis:
• Stay updated on industry trends, platform updates, and emerging social media tools.
• Conduct regular competitor analysis to identify opportunities for differentiation and improvement.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience managing social media accounts, preferably across multiple platforms.
• Strong knowledge of Instagram, Pinterest, TikTok, and YouTube algorithms and best practices.
• Proficiency in social media management tools (e.g., Later, Canva, Sprout Social) and basic photo/video editing.
• Excellent written and verbal communication skills with a creative flair.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Data-driven mindset with experience in tracking, reporting, and analyzing performance metrics.

Preferred Qualifications

• Experience in e-commerce or fashion/lifestyle brands.
• Familiarity with paid social media advertising campaigns.
• Basic knowledge of SEO and keyword optimization.

Key Performance Indicators (KPIs)

• Growth in followers and engagement rates across platforms.
• Consistency in posting and adherence to the marketing calendar.
• Improvement in click-through rates and conversions from social media.
• Quality and timeliness of weekly/monthly reporting.