Aquent is hiring: Digital Media Planner in Virginia

*Location Requirements: East coast or central time zone candidates only*

About the Role:

Join a leading national educational organization’s Corporate Communications & Digital Media team as a Digital Media Planner. This position will support the Ad team, working alongside the Director and Assistant Director, reporting to the Senior Director of Digital Media.

This long-term contract position is designed to support workflow peaks and provide coverage during team transitions. The role offers potential for extended engagement based on business needs.

Team Structure:

The department consists of two primary teams:

• Advertising Team (home of this role)
• Social Media Team

Core Responsibilities:

Campaign Management

• Manage full advertising cycle across organizational programs
• Develop and execute digital media campaigns
• Research and assess media plan options based on objectives
• Create and edit content
• Coordinate ad specifications and creative assets
• Implement and monitor AB testing
• Perform quality assurance on ad creative
• Lead daily campaign executions
• Optimize performance based on KPIs

Analytics and Reporting

• Collect and analyze campaign data
• Develop comprehensive campaign readouts including samples, highlights, and recommendations
• Resolve tracking and reporting discrepancies
• Design innovative strategies based on data insights
• Monitor and report on campaign performance metrics

Operational Support

• Process contracts and revisions
• Maintain and update campaign schedules
• Coordinate with internal and external partners

Required Qualifications:

• 2-4 years post-graduate experience in digital marketing
• Strong background in digital media operations
• Demonstrated experience with Meta, TikTok, and Google ad platforms
• Experience with display advertising, third-party email, social media, and content marketing
• Exceptional attention to detail and follow-through capabilities
• Advanced analytical and problem-solving skills
• Creative writing and communication expertise
• Understanding of rich media, dynamic creative, mobile, and video ad units

Technical Skills:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Experience with Adobe Analytics Suite or Google Analytics
• Knowledge of Omni-cloud marketing platforms (Salesforce preferred)

Preferred Experience:

• Ad agency background strongly preferred
• Similar corporate role experience will be considered if other qualifications are met
• Portfolio of writing samples will be required during interview process

Note: This role is a long-term temporary position designed to augment normal workflow peaks and provide additional support for the team.

The target hiring compensation range for this role is $25 to $30/hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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