84.51˚ is hiring: Media Account Executive. in New York

Qualifications

• Bachelors' degree B.A. / B.S or equivalent work experience
• 3+ years client facing sales experience within Digital media and advertising
• Experience in brand media and / or shopper marketing
• Hands on experience with proposal creation and execution
• Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
• Client leadership skills; ability to develop relationships and influence
• Analytical acumen to make decisions; understand and optimize media campaigns
• Interpersonal skills and ability to internally partner on behalf of the client
• Effective and proactive project management skills
• Demonstrated ability to build and maximize relationships with both internal and external partners
• Understanding of digital and social platforms as well as their use in marketing
• Strong communication, presentation and interpersonal skills
• Demonstrated ability to share actionable recommendations in a concise and persuasive manner

Responsibilities

• The Media Account Executive - Kroger Precision Marketing will be responsible for delivering against revenue targets by increasing engagement with established advertiser accounts
• Serving as the quarterback of the client portfolio, you’ll set the sales strategy for success
• Relationships are key, both strengthening the connection with existing client contacts and establishing net new stakeholders to unlock different budget sources
• You’ll own the selling cycle, developing strategic proposals – requested and proactive – that showcase the KPM difference, highlight our robust first-party data and align recommended tactics to client objectives
• Delivering against established sales targets for a portfolio of CPG clients
• Owns the selling cycle including working with different CPG client teams that own advertising and marketing budgets (Kroger shopper teams, brand teams, ecommerce teams, agencies)
• Understand client merchandising, ecommerce and marketing priorities; establish Kroger Precision Marketing as a key driver of success against client business goals
• Maintaining established client relationships, creating trust & driving value while also identifying & establishing net new client contacts to tap into different budgets
• Developing data-driven proactive and requested sales pitches that compel client investment and align the Kroger Precision Marketing suite of solutions to achieve the CPG objectives
• Developing campaign proposals, terms, deliverables and ensuring all campaigns are meeting all deadlines throughout the sales to market execution cycle
• Build out and manage a sales pipeline, keeping customer relationship management system inputs accurate and owning the business forecast across your accounts
• Partnering with internal teams to ensure flawless execution of media campaigns post sale including owning key portions of campaign setup (e.g. intake, targeting)

Benefits

• In addition to salary, this position is also eligible for commissions
• Base Range for NY: $80,730 - $121,095
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health
• Dental: with in-network and out-of-network benefit
• Vision: with in-network and out-of-network benefit
• Wealth: 401(k) with Roth option and matching contribution
• Health Savings Account with matching contribution (requires participation in qualifying medical plan)
• Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year
• Paid leave for maternity, paternity and family care instances

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