Hearts & Science is hiring: Digital Lead - Media in San Juan

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Head of Business Hearts & Science Puerto Rico

Company Description

Hearts & Science, an Omnicom Media Group agency, specializes in transforming data into meaningful brand-consumer connections that drive exponential growth. Powered by the Omni marketing orchestration system, Hearts & Science enables brands to create emotional connections with consumers across various touchpoints, driving loyalty and brand value. With 43 global offices, Hearts & Science serves leading brands in diverse industries.

Role Description

This is a full-time hybrid role for a Digital Lead at Hearts & Science in San Juan. The Digital Lead will be responsible for developing and implementing digital strategies, managing projects, and leading digital marketing initiatives to enhance brand-consumer connections and drive growth.

Qualifications

1. Minimum 3 years of experience and expert knowledge of digital buying with hands-on experience using one or more of the following platforms: Meta Business Manager, Google Campaign Manager, DV360, YouTube
2. Programmatic experience and working knowledge of third-party verification and Ad Serving tools (Innovid, DCM, Double Verify, The Trade Desk)
3. Experience managing a small team and juggling multiple people and work priorities
4. Experience working across several media channels is preferred and a curiosity in emerging media platforms
5. Experience with client-facing interaction
6. Experience working with large data sets and understanding of methodologies for evaluating data
7. Hands-on experience with data visualization tools, including Tableau and/or Data Studio
8. Ability to effectively manage costs while exceeding performance and viewability goals
9. Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams
10. Proven ability to work with and influence cross-functional teams
11. Strong knowledge of MS Office (Word, Power Point, Excel, Outlook) and ability to coach others in shortcuts

Responsibilities:

As a Digital Lead, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance, and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Core responsibilities include, but are not limited to the following:

1. Ensuring the implementation of the Digital Planning & Optimization Process across all Digital Media
2. Overseeing and directing the activation of all Digital Media plans
3. Effectively managing Digital assigned budget
4. Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
5. Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
6. Measure media performance to determine the extent to which the original objectives and strategies were met (Monitoring, Post Buy Analysis, etc.)
7. Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
8. Direct billing and reconciliation process for Digital
9. Implementing Business Intelligence tools and new capabilities (e.g., dashboards, new suppliers/vendors, new data sources, new media measurement techniques or tools, etc.)
10. Providing expert consultation to vendors, internal teams, and clients, including training and updates
11. Handle any client requests – i.e., plan changes, budget changes, provide marketplace information

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business.

Seniority level

Mid-Senior level

Employment type

Full-time

Industries

Advertising Services

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