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viewpoint

viewpoint is hiring: Marketing & PR Manager ViewPoint in Austin

viewpoint, Austin, TX, United States, 78716

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This role offers a great opportunity for a skilled and dynamic Marketing & PR Manager to join a growing business and drive the entire marketing spectrum. This is a newly created role and the Marketing Manager will be an integral part of the organization’s expansion; using their expertise to drive marketing efforts across diverse platforms while making a significant impact on the brand’s growth and success. Company offers a nice work environment and prioritizes work/life balance.

Essential Duties and Responsibilities

To perform this job successfully, the individual must be able to perform the following duties and responsibilities:

  1. Develop, design, execute, and monitor marketing and promotional strategies to support company growth
  2. Define a clear and executable plan for marketing content and social media marketing, including LinkedIn
  3. Develop, protect, and maintain a successful public image and brand persona for sustainable advantage against our competitors and attract prospective customers and business partners
  4. Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
  5. Develop and maintain reporting and analytics of our marketing strategy; create forecast models that will determine the targets by which the team will measure performance and will partner with leadership on to make recommendations on strategy
  6. Collaborate with teams to develop successful strategies and campaigns designed to attract new customers (leads) and retain and grow business with current clientele
  7. Ensure alignment of all marketing and advertising activities with company core values and objectives, and consistency of best-in-class customer experience and messaging throughout all offerings and services
  8. Messaging and value proposition refinement
  9. Sales support, enablement, and collateral development
  10. Content creation and curation for social media
  11. Performance Analysis Marketing
  12. SEO and non-paid search optimization
  13. PR/Media Relations
  14. Internal communications
  15. External/Investor communications
  16. Event support & management
  17. Act as RO / VPE Brand Ambassador
  18. Website messaging and management
  19. Other projects and duties as assigned
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