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Helen of Troy

Helen of Troy is hiring: PR & Brand Communications Specialist- Hydro Flask in Be

Helen of Troy, Bend, OR, United States, 97707


Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Position: PR & Brand Communications Specialist- Hydro Flask

Department: Marketing

Work Location: Bend, OR, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days.

What you will be doing:

  • Collaboration with PR Agency: Partner with the PR agency to develop and execute PR campaigns that align with the brand’s marketing objectives. Coordinate communication and activities between internal teams and the PR agency.
  • Campaign Planning and Execution: Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination.
  • Content Development: Assist in creating press materials, including press releases, media alerts, pitch decks, and other PR content. Ensure messaging is consistent with brand identity and values.
  • Media Relations: Build and manage relationships with key media contacts, journalists, and influencers. Coordinate interviews, press tours, and media events as needed.
  • Event Coordination: Support the planning and execution of brand events, product launches, and media tours. Coordinate logistics, invitations, and follow-up activities.
  • Reporting and Analysis: Monitor and report on the success of PR campaigns, using key metrics to measure effectiveness. Provide regular updates to the Marketing Director and partner with PR agency to suggest improvements based on data.
  • Social Media Support: Collaborate with the social media team to align PR and social media efforts, ensuring consistent messaging across platforms.
  • Crisis Communications: Assist in crisis communication planning and response, working with the PR agency to address potential issues and maintain brand reputation.
  • Administrative Tasks: Manage PR calendars, track budgets, and coordinate meetings with the PR agency and other stakeholders.

Skills needed to be successful in this role:

  • Outstanding written and verbal communication skills, with the ability to craft compelling narratives and interact with partners at all levels.
  • Strong organizational and project management skills, with the ability to multitask and meet deadlines.
  • Ability to work collaboratively with internal teams and external partners.
  • Meticulous attention to detail and accuracy in all aspects of work.

Minimum Qualifications:

  • Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field
  • 3+ years experience in Public Relations, Marketing, or a related field
  • Proficiency in Microsoft Office and familiarity with PR and marketing tools and software
  • Authorized to work in the United States on a full-time basis

Preferred Qualifications:

  • Experience working with a PR agency

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! If you're eager to share new ideas and try new things, we want to hear from you.

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