Senior Digital Producer Job at Nexstar Broadcasting in Kansas City

WDAF-TV / Fox 4 in Kansas City is seeking a full time Senior Digital Content Producer. A Digital Content Producer is responsible for curating high-performing content, updating the local website, crafting homepage layouts driven by data, and helping to report news - everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brand.

Essential Duties and Responsibilities

1. Create and edit website stories with excellent grammar, punctuation, and AP Style that is packaged and promoted in a way that generates engagement and repeat site visitation.
2. Monitor all forms of media (print, TV, digital, blogs, and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic.
3. Excellent at writing headlines that grow audience and engagement.
4. Prioritize packaging content that grows page views per visitor and time on site using headline testing, metric tools, and observed patterns to guide decision making.
5. Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.
6. Promote and distribute news content on social media.
7. Monitor social media accounts and respond to viewer questions and comments.
8. Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast.

Experience, Skills, Education

1. 2 years of experience in digital content and journalism preferred.
2. Clever headline writer that gets readers to click.
3. Strong multi-tasking abilities.
4. Organized, technical problem solver and quick decision maker.
5. Comfortable with cold calling to develop stories.
6. Capable of researching, interviewing and writing original news articles.
7. Knowledge of SEO best practices and AP Style.
8. Enjoys working in teams and has excellent interpersonal skills.
9. Ease with/ability to learn new technology independently and quickly.
10. Strong communicator.
11. Schedule flexibility (nights, weekends).
12. Regularly meets measurements of success.
13. Strong understanding of Google Analytics; Chartbeat experience a plus.
14. Proficiency in MS Office; HTML, CSS and Photoshop experience a plus.
15. The Digital Content Producer must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.