Advertising Manager Job at Robert Half in Springfield

Position: Digital Advertising Specialist/Manager

Industry: Agency

Location: Springfield, MA (4 days onsite, Fridays remote)

Must Haves:

• Digital Media
• Hands on experience with paid search, paid social. PPC/Pay Per Click/Google Ads, etc.

Preferred:

• Ideal candidate would also have some broadcast experience

Salary Range: 60k and up depending on experience

Digital Advertising Specialist/Manager

We are seeking a digital advertising specialist who has a proven track record in running comprehensive SEM campaigns that include paid search, display, video, retargeting, geo-targeting, paid social, streaming, and more. Additionally, this person will support SEO efforts including keyword research and devising strategies to elevate our clients' digital exposure.

CORE RESPONSIBILITIES:

• Facilitate digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify, Pandora, Snapchat, and other social platforms, as well as re-targeting and display
• Develop digital proposals and SEO strategy presentations
• Manage digital advertising budgets
• Continuously improve tracking, reporting, and profitability of the SEO and SEM efforts
• Research and develop SEO/SEM best practices to identify new market opportunities and maximize program profits with improved organic rankings
• Manage the build of landing pages for each digital campaign
• Assure Google Analytics and Google Ads are linked for reporting
• Maintain expertise in social media, digital and SEO trends, and best practices
• Maintain expertise in digital and social media, SEM and SEO trends, and best practices

ABOUT YOU:

• Minimum of 3 years of SEM experience
• Google AdWords Certification (preferred)
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Great presentation skills