Social Media Specialist Job at Idaho State Job Bank in Boise

Social Media Specialist at GovCIO in Boise, Idaho, United States Job Description Overview GovCIO is seeking a talented and creative Social Media Specialist to join our team to execute a results-driven social strategy to help grow our online presence, engage with our target audience, and drive brand awareness. This position will be located in DC, MD or VA and will be fully remote. Responsibilities As our Social Media Specialist, you will create and execute the social media strategy for GovCIO and GovCIO Media & Research.Collaborating with the marketing team, you will create a content calendar, manage and monitor our social media channels and engage with our online community. Assisting in the development of our social media marketing strategy, you will review analytics and create reports on key metrics to drive brand recognition, customer loyalty, and lead generation. Key Responsibilities: + Social Media Management: + Manage and maintain all of our social media platforms (e.g., Facebook, X, Instagram, LinkedIn, etc.). + Collaborate with marketing team todevelop and implement a social media content calendar, ensuring consistent and relevant posting. + Provide feedback on the social media strategy. + Monitor and respond to comments, messages, and mentions within GovCIO's tone and voice on social media. + Review analytics and create reports on key metrics. + Content Creation: + Write high-quality, succinct original copy for social media posts and promotional campaigns. + Ensure content is consistent with our brand, messaging and product goals, and drives engagement and conversions. + Assist in the creation and editing of written, video, and photo content. + Attend events and produce live and post-event social media content. + Event Support: + Assist in the planning and execution for in-person and virtual events to include pre-event logistical coordination and producing event materials. + Work with in-house creative team on event branding, digital assets and promotional items. + Work with marketing team to promote event and increase audience acquisition. + Audience Engagement: + Foster and grow our online community by interacting with followers, customers, and industry influencers. + Monitor and analyze social media performance metrics to optimize content and engagement strategies. + Paid Advertising: + Assist with paid advertising campaigns on social media platforms. + Monitor ad performance and make data-driven adjustments to improve ROI. + Social Media Trends and Research: + Stay up to date with the late To view full details and how to apply, please login or create a Job Seeker account