Social Media Marketing Manager Job at Gordon McKernan Injury Attorneys in Baton

We’re Hiring for an experienced Social Media Manager! 

Lead the team behind the MOST RECOGNIZABLE face and viral brand in Louisiana! 

Are you a social media mastermind who thrives on creating buzz, running powerful campaigns, and leading a team to victory? Do you hear “Get Gordon” and immediately envision a cross-platform content and ad strategy? If you’re nodding along, we’ve got the job for you!

Gordon McKernan Injury Attorneys is looking for a Social Media Marketing Manager to not only elevate our brand but to lead the charge as we dominate the marketing landscape. From our iconic billboards to viral campaigns, we’ve built a reputation for creativity and results. Now, we need a seasoned pro to steer our social ship to new heights.

What You’ll Do:

1. Lead the Strategy: Develop, implement, and oversee high-impact social media campaigns across TikTok, Instagram, Facebook, YouTube, and LinkedIn.
2. Drive Results: Strategize, execute, and optimize advanced paid social media advertising campaigns to maximize ROI, lead generation, and brand awareness.
3. Oversee Content Creation: Direct the creative team to produce engaging, on-brand content that resonates with our audience.
4. Analyze & Adapt: Track campaign performance, analyze metrics, and report results with recommendations for improvement.
5. Team Leadership: Manage and mentor a talented team of social media specialists and creatives to achieve big results.
6. Collaborate: Work closely with the marketing department to align social media campaigns with broader initiatives and events.
7. Stay Ahead: Monitor industry trends, platform updates, and emerging opportunities to keep our strategy fresh and innovative.

Who You Are:

• A high-level social media strategist with proven experience running successful campaigns and paid ads across platforms.
• A creative visionary who understands what works (and what doesn’t) on different social channels.
• A data-driven decision-maker who thrives on metrics and optimization.
• An inspiring leader with the ability to manage, mentor, and direct a team toward shared goals.
• A proactive problem-solver who stays ahead of trends and keeps the team on its toes.

Location: This role is in-office in Baton Rouge, LA

• We take collaboration and spontaneity seriously because they’re the pillars of our success. Being together in the office fosters the creativity, quick thinking, and teamwork that make our campaigns unforgettable.

Requirements:

• 3+ years of experience in social media marketing, including paid advertising.
• A track record of managing high-budget ad campaigns and delivering measurable results.
• Leadership experience, preferably managing social media teams or creative teams.
• Expertise in tools like Meta Business Suite, Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, social media management tools such as Sprout Social and Brand24, and other analytics platforms.
• A passion for connecting with audiences and building communities.

Why You’ll Love Working Here:

• Competitive salary and benefits (because we value YOU).
• Generous PTO and holidays.
• A chance to work with one of Louisiana’s most recognizable brands.
• Opportunities to lead, innovate, and make your mark on a high-profile brand.

Warning: This job requires bold ideas, big energy, and a whole lot of creativity. If you’re up for the challenge, we can’t wait to meet you

Let’s get social. Let’s Get Gordon.