X BY 2
X by 2 is an IT consultancy comprised of strategists, software architects, engineers, and designers. Through cutting-edge technology, advanced data analytics, and human-centric design, we help insurers and healthcare organizations meet the demands of today’s digital consumer.
As a Marketing Associate, you’ll join a small, high-performance marketing team, developing engaging content for digital and traditional marketing channels to elevate our brand and support lead generation and nurture efforts. We’re seeking a candidate with experience in B2B marketing, particularly at the intersection of technology and professional services, who thrives in a fast-paced environment and brings creativity, initiative, and attention to detail.
Find out more about this role by reading the information below, then apply to be considered. Key Responsibilities
Content Creation
Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences. Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas. Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.
Digital Marketing
Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads. Assist in planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics. Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce. Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.
General Marketing Support
Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness. Support conferences and events through content creation and attendance as needed. Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.
Qualifications
Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies. Bachelor’s degree in marketing, professional writing, communications, journalism, or English. Strong writing, proofreading, and editing abilities. Proficiency in Microsoft Office Suite (Adobe Suite is a plus). Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics). Excellent communication skills and an eye for detail. Self-starter mindset with the ability to work both independently and collaboratively. Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines. Preferred Qualifications
Local to the Metro Detroit area. Experience working in small or mid-sized organizations. Portfolio request
Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts. Work Environment and Culture
Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels. Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership, and company culture. Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas, and feedback. Perks
Home Office Reimbursement Professional Self-Development Program Health and Wellness Reimbursement Professional Dress Allowance Employees can also earn points through recognition, travel, and more, to redeem for unique experiences. Company-sponsored social events Work-Life Balance
Enjoy a flexible hybrid work model, balancing remote work with time in the office. Paid time off for vacation, unlimited sick days (as needed), and holidays. Compensation
Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers. 401(k) with employer match. Insurance
Health (including prescriptions), Vision, Dental, Life, and Disability. Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine. HSA with employer direct contribution.
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Find out more about this role by reading the information below, then apply to be considered. Key Responsibilities
Content Creation
Collaborate with designers and subject matter experts to produce content that is clear, engaging, and informative, breaking down complex healthcare and insurance technology topics for diverse audiences. Stay informed on industry trends in insurance and healthcare technology to inspire new content ideas. Write, proofread, and edit a range of materials, including case studies, articles, presentations, videos, press releases, email campaigns, social media posts, website copy, and ad copy.
Digital Marketing
Work alongside creatives and sales teams to execute targeted digital initiatives that generate qualified leads. Assist in planning, implementing, and managing SEO and SEM efforts using tools like Google Ads and Google Analytics. Develop marketing campaigns and track engagement metrics using CRM tools such as HubSpot or Salesforce. Monitor, nurture, and grow X by 2’s social media presence across platforms, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok.
General Marketing Support
Use data and analytics to evaluate and improve marketing strategies and campaign effectiveness. Support conferences and events through content creation and attendance as needed. Collaborate with internal teams to address the marketing needs of sales, recruiting, and company culture.
Qualifications
Experience: 1–2 years of B2B marketing experience, ideally within small- to mid-sized technology, professional services, or related companies. Bachelor’s degree in marketing, professional writing, communications, journalism, or English. Strong writing, proofreading, and editing abilities. Proficiency in Microsoft Office Suite (Adobe Suite is a plus). Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and digital marketing tools (e.g., Google Ads, Google Analytics). Excellent communication skills and an eye for detail. Self-starter mindset with the ability to work both independently and collaboratively. Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines. Preferred Qualifications
Local to the Metro Detroit area. Experience working in small or mid-sized organizations. Portfolio request
Please provide a link to your online portfolio or writing samples showcasing your long-form and short-form content work. We’re looking for a diverse range of work, such as articles, blogs, case studies, and other collateral, as well as digital examples like email campaigns and social media posts. Work Environment and Culture
Collaborate and work with smart, talented people who share values of continually challenging, investing in and stretching themselves to new levels. Partner with senior marketing, business, and technology leaders to promote X by 2’s services, thought leadership, and company culture. Each employee has a voice and is always encouraged to engage in shaping the company by sharing their interests, ideas, and feedback. Perks
Home Office Reimbursement Professional Self-Development Program Health and Wellness Reimbursement Professional Dress Allowance Employees can also earn points through recognition, travel, and more, to redeem for unique experiences. Company-sponsored social events Work-Life Balance
Enjoy a flexible hybrid work model, balancing remote work with time in the office. Paid time off for vacation, unlimited sick days (as needed), and holidays. Compensation
Annual raises and promotions based solely on individual performance and a compensation package that well exceeds the industry average for top performers. 401(k) with employer match. Insurance
Health (including prescriptions), Vision, Dental, Life, and Disability. Voluntary benefits package including telemedicine, PetCare, chiropractic, lab testing, and alternative medicine. HSA with employer direct contribution.
#J-18808-Ljbffr