Social Media Manager
American Advertising Federation, LA, United States
Crossroads Professional Coaching is seeking a Marketing Content Specialist to support our growing base of client marketing work. Crossroads Professional Coaching is a professional services company that provides full marketing services to our business coaching clients. Crossroads has experienced steady growth over the past ten years as a result of close and lasting relationships with our client base. Strong experience and competence across a broad array of business disciplines is core to Crossroads commitment to our clients, and the Content Marketing Specialist is integral to that commitment for marketing services.
Marketing services we provide include:
- Branding strategy
- Marketing plans
- Logo development
- Website design and development
- Print design
- Copywriting
- SEO
- Google Ad management
- Social media marketing
- Other digital marketing services
This position will have direct interface with clients and all team members.
Responsibilities include:
- Manage client social media
- Utilize social media platforms: Facebook, Instagram, LinkedIn, and TikTok
- Create monthly social media calendar
- Maintain all social media platforms for each client
- Content writing/research for social media
- Write and publish blogs for clients (usually 2/month)
- Engage with social media target audiences
- Maintain client and Crossroads blogging
- Research and select images, titles, and headings for each blog
- Insert blogs into the back end of WordPress and enter pertinent information (i.e., SEO words, tags, keywords, selecting a category)
- Manage projects for client(s)
- Communicate with various clients to listen to their wants/needs, ensure follow-through, and complete each project excellently
- Handle email marketing for certain projects/clients
- Send e-newsletters and campaigns to certain target audiences via InfusionSoft for clients
- Provide client marketing support
- Conduct research as needed
- Run errands for print pick-ups, event planning, etc.
- Assist with grassroots marketing
- Use company programs to communicate and follow-through with projects and Crossroads duties: Basecamp, Dropbox, Evernote, Harvest, InfusionSoft
- Perform administrative tasks as needed
Requirements:
- 1-2 years of experience in social media management
- Bachelor’s degree
- Strong written and verbal communication skills
- Able to accurately estimate timelines and meet deadlines
- Strong project management skills
- Great attitude and team-oriented
Crossroads Mission:
To help small business owners create successful businesses on a foundation of Christian values.
Culture of Crossroads:
- Highest level of client services with the heartfelt philosophy of treating others the way that we would want to be treated.
- Culture of continuous learning. We aim to be on the cutting edge of knowledge and experience that will support our client’s needs.
- Christian values. We are a faith-based services firm and strive to follow biblical principles in all that we do.
- Everyone is family/friend. Our mission at Crossroads is to help people along the journey of life. We are invested in the lives and businesses of our clients.