PL Aguila Manufacturing, Inc. is hiring: Trade Marketing Officer in San Juan
PL Aguila Manufacturing, Inc., San Juan, PR, United States, 00902
●Budget Management:
○Actively participate in the management of the marketing budget, ensuring effective allocation
●Event Coordination:
○Lead the coordination efforts to secure the marketing calendar of events with retailers.
○Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.
●Marketing Materials:
○Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.
●Collaboration:
○Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.
●Business Proposals:
○Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.
●Event Execution:
○Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.
●Promotions and Proposals:
○Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.
●Analysis:
○Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.
●Catalog Management:
○Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.
●Online Activities:
○Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.
●Market Research:
○Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.
●Training and Orientation:
○Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.
●Client Presentations:
○Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.
●Event Oversight:
○Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.
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