THE OPPORTUNITY
The Publicist role is an opportunity to take ownership of innovative publicity campaigns for both children’s and young adult book authors and illustrators with the goal of driving sales, increasing visibility, and promoting the Scholastic mission. This fast-paced position requires the ability to work well under pressure, multi-task, and meet tight deadlines. The Publicist will communicate regularly and effectively with authors, members of the press, booksellers, and the Scholastic marketing, editorial, and sales teams. The ideal candidate will have a track record of successful publicity campaigns and excellent written/verbal communication skills. This position will report to the Director of Publicity.
RESPONSIBILITIES
- Execute publicity campaigns for approximately 15 titles/authors per season
- Pitch national, regional, and trade industry media contacts for reviews and interviews for print, broadcast, and online
- Research media contacts, create press materials, and complete mailings
- Plan and arrange travel for multi-city author tours with comprehensive tour schedules
- Pitch authors for speaking opportunities at consumer festivals and industry trade shows
- Collaborate with marketing colleagues on campaign strategy and tactics
Qualifications
HOW YOU CAN FIT (Qualifications)
Knowledge, Skills, and Abilities:
- Strong organizational skills and attention to detail
- Familiarity with media databases such as Cision, MuckRack, and Publicity Assistant a plus
- Knowledge of children’s books and media preferred
Experience and Education:
Experience: 2-4 years’ experience in book publicity
Education: Bachelor’s degree
Time Type: Full time
Job Type: Regular
Job Family Group: Marketing
Location Region/State: New York
Compensation Range: Annual Salary: 60,000.00 - 62,400.00
EEO Statement: Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company.
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