VP - Head of Marketing - SaaS

My client is a rapidly expanding, PE backed global SaaS firm who have gone from strength to strength and are now looking to bring in a key leadership hire, a VP, Head of Marketing. The role will report directly into C-suite. As the VP - Head of Marketing, you will focus on, and be responsible for, the following: Strategic Leadership Develop and implement a comprehensive marketing strategy that aligns with the companys vision, goals, and product roadmap. Drive the global marketing agenda, ensuring cohesion across corporate, product, and go-to-market (GTM) initiatives. Collaborate with the Chief Product Officer (CPO), leadership team, and cross-functional departments to achieve impactful results. Corporate Marketing and Branding Oversee the companys corporate brand to ensure consistency, differentiation, and market impact. Lead initiatives such as website strategy, public relations, and digital marketing campaigns to strengthen brand presence. Product Marketing Own the end-to-end product marketing strategy, ensuring clear messaging, positioning, and value propositions across all product stages. Collaborate with product management and sales teams to create impactful collateral, case studies, and competitive analyses to drive adoption and sales. Events and Trade Shows Plan and execute high-visibility events, trade shows, and industry conferences to enhance the firms' presence and generate leads. Ensure event strategies are closely aligned with broader marketing and GTM objectives. Go-to-Market (GTM) Activities Lead GTM strategies for product launches, partnering with product, sales, and customer success teams for successful rollouts. Monitor and optimize GTM effectiveness using data to continuously refine and improve outcomes. Team Leadership and Development Build and lead a high-performing, centralized marketing team based in Plano with a global impact. Mentor team members, fostering a culture of innovation, collaboration, and excellence. Performance Measurement Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives. Present results and insights to the leadership team, leveraging data to refine strategies and respond to market feedback. On offer is a strong salary and overall package, equity, significant career advancement opportunities and huge amounts of growth for the firm that you will play a key role in! The role is 4 days in office and 1 day working from home in Plano, TX.