Digital Marketing Specialist Job at Roto-Rooter (Tennessee) in Columbia

Content Summary: Digital Marketing Specialist at Columbia, for Roto-Rooter (Tennessee)

Are you ready to dive into the digital realm with confidence and enthusiasm? Roto-Rooter, the premier plumbing company in Columbia, TN, is on the lookout for a proactive and dependable full-time SEO and Content Marketing Specialist to optimize our online presence to improve search engine rankings and drive organic traffic to our website.PAY & BENEFITSThis full-time role offers a competitive salary ranging from $55,000 to $65,000 per year, along with paid time off (PTO) and paid training on-site.YOUR ROLE AS AN SEO AND CONTENT MARKETING SPECIALISTAs a full-time SEO and Content Marketing Specialist, you perform in-depth keyword research and analysis to identify relevant search terms and prioritize target keywords. Your role involves optimizing website content to enhance search engine visibility and ensuring that the website structure and navigation provide a seamless user experience. Collaborating with content creators, you produce high-quality, optimized blog posts and articles, implement strategies to acquire high-quality backlinks, and manage local SEO efforts.You also conduct regular website audits to identify and resolve technical SEO issues, collaborate with web developers to implement best practices, and monitor performance using tools like Google Analytics and Google Search Console. By generating reports that track key metrics, such as organic traffic and keyword rankings, you will provide actionable insights for continuous improvement. Staying updated on industry trends and SEO developments is essential to ensure strategies remain effective and align with best practices.WHAT WE NEED FROM YOUExperience as an SEO specialist or in a similar role, preferably in the plumbing or home services industryIn-depth knowledge of SEO best practices, including on-page optimization, link building, and local SEOExcellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insightsStrong communication and collaboration skills, with the ability to work effectively with cross-functional teamsDetail-oriented and organized, with the ability to manage multiple projects and priorities simultaneouslyA bachelor's degree in marketing, communications, or a related field is preferred.YOUR HOURSChoose your preferred schedule: Monday to Thursday or Tuesday to Friday, from 8 am to 4 pm.LEARN ABOUT USFounded in 1935, Roto-Rooter originally specialized in clearing tree roots and other obstructions from sewer lines. Today, we have grown to be the largest provider of residential and commercial plumbing, drain cleaning, and water cleanup services in North America. Our well-known jingle, "And away go troubles down the drain," says it all - we solve problems quickly while providing excellent customer service. Our independent Roto-Rooter franchise has grown to become the premier emergency plumbing service provider in West Tennessee.We pride ourselves on maintaining a supportive, team-oriented work environment. We look out for each other and have open lines of communication between employees and management. Our company culture recognizes and rewards performance and hard work. Additionally, we offer our employees top pay, job security, and opportunities for career advancement.Ready to join our team as a full-time SEO and Content Marketing Specialist? Take the first step by completing our brief initial application. We can't wait to hear from you!