Digital Media Buyer Job at LT in Phoenix

Company Description

LaneTerralever encourages a culture of independent thought, innovation, and problem-solving - finding great solutions to new challenges. We are extremely motivated but have a great respect for work-life balance. We're not big on egos and attitudes - we're all here to learn from each other, create amazing work for our clients and to help shape the industry we work in. If you want to work for a firm that honors your experience, integrity, and passion for the business, then we are the company for you.

Job Description

Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you'll have a direct and tangible impact on both our clients' and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.

LT's Growth Marketing department is adding a Digital Media Buyer to our growing team. The DM Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a senior role as we continue to build out the team.

The candidate we are looking for will exhibit these proficiencies and behaviors:

• You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including but not limited to a mix of paid social, search, programmatic display, retargeting and native ads.
• You are confident buying multi-million-dollar annual budgets, and provide the same level of care to clients with $500 monthly budgets.
• You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus.
• You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members.
• Your superpower is optimizing campaigns to meet and exceed client business goals.

General Estimates of Time Spent:

• Buying (70%) - Hands to keyboard setting up and optimizing campaigns in various ad platforms
• Reporting/Analytics (20%) - Pulling data, developing graphs and charts, building presentations
• Miscellaneous (10%) - investigating and setting up tracking with platform pixels/tracking tags, evaluating vendor capabilities, team collaboration, etc.

Things you'll do:

• Spend most of your day in various ad platforms including, but not limited to:
  • Meta (Facebook / Instagram)
  • Google Ads (including YouTube)
  • Microsoft Ads
  • Programmatic DSPs such as The Trade Desk and StackAdapt
    
  • Social Ad Platforms such as Meta, Pinterest, Snapchat, & LinkedIn
  • Community-based Ad Platforms such as Reddit and NextDoor
• Ensure that all campaigns are running as planned, on budget, and with the proper creative message
• Monitor accuracy of ordered media and digital campaigns
• Plan, build and execute A/B tests across digital channels to discover performance insights
• Resolve discrepancies in a timely and accurate manner
• Prepare weekly, monthly, and/or quarterly reporting as needed by client
• Be a client-facing representative of the Digital Media team where you will lead dashboard walk-throughs and other reporting updates
• Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform
• Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing
• Assist in the identification and qualification of digital media vendors for client strategies; build strong relationships with these partners by communicating and collaborating frequently
• Lead training and certification efforts for teammates across the digital ecosystem
• Promptly communicate inter-departmentally
• Collaborate with and provide support to traditional media department as needed

Role Requirements

• 1+ years' experience in digital media buying/campaign management across all major channels (Programmatic, Search, Social)
• Strong public speaking and presentation skills
• Excellent organizational, verbal and written communication skills
• Must be proactive with decision making, issue resolution and putting in appropriate levels of effort to make yourself successful
• Ability to recognize when issues should be escalated

Awesome-to-haves

• 1+ years of experience working at an ad agency or ad tech vendor in a brand-side digital media role
• Experience creating or updating LookerStudio dashboards
• Experience setting up Google Analytics (Universal and GA4) tracking, GTM triggers, UTM strings
• Formal digital marketing certifications
• Strong relationships with vendors/partners
• Experience working in key agency verticals such as: Higher Education, Home Builders, Casinos and Gaming, Tourism and Attractions, Healthcare, B2B lead generation
• Intermediate-level Excel skills (Pivot Tables, Lookups, etc.)