Berkley is hiring: Marketing Content Manager in Marlborough
Berkley, Marlborough, MA, United States, 01752
Company Details
Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States.
The company is an equal employment opportunity employer.
Responsibilities
We have an exciting opportunity for a Marketing Content Manager to join our Berkley Accident and Health team! This is an individual contributor role that requires experience with hands-on content creation, strategic thinking, and project management skills. We are seeking an experienced writer and project manager with a knack for creating compelling content that resonates with our audiences. We are open to any industry as long you have a strong background in marketing/email automation to reach those audiences and gauge effectiveness.
We have a welcoming culture valuing our employees – we trademarked the phrase Everything Counts, Everyone Matters® to describe the Berkley commitment to our people and how we do business. We believe that every person in the organization is important and every accomplishment makes a difference in our results. Come join us!
Key functions include but are not limited to:
- Write high-quality, engaging, and informative content across a range of formats, including product sell sheets, email newsletters, blog posts, articles, white papers, case studies, social media, presentations, and website copy
- Use email marketing and other automation tools to distribute content through various channels
- Work closely with company teams, including Marketing, Underwriting, Sales, and Compliance, to ensure content strategy aligns with brand messaging and business objectives
- Develop long-range content marketing strategies to promote our products and services
- Analyze performance metrics and make data-driven recommendations for improvement
- Juggle multiple projects, including timely content needs and management of a content calendar based on annual product themes
- Collaborate with external vendors, for graphic designer and video, as needed
- Review materials created by third-party distribution partners for appropriateness, quality, and brand fit and make recommendations
Qualifications
- Bachelors Degree in Marketing, Journalism, Communication, or other applicable field
- 5+ years of proven experience in content marketing, preferably in a B2B environment
- 2+ years of experience using marketing automation platforms, such as MailChimp and Salesforce
- Strong writing and editing skills, with the dexterity to produce engaging content in a range of formats
- Excellent listening, verbal communication, and teamwork skills
- Self-starter approach to work, a positive attitude, and a drive to suggest new ideas that will improve workflow and/or results
- Advanced proficiency in MS Office Word and PowerPoint
- Ability to learn and understand B2B and B2C insurance products
- Aptitude to analyze data and measure success of content marketing strategies
- Available for occasional travel to company events or other offices, as needed
- Writing samples (3 short-form communications, such as social, email, or banner ads, and 1 long-form communication, such as a blog or article). Samples to be provided during interview process, upon request.