Petite Plume is hiring: Marketing Analyst in New York

About Petite Plume:Petite Plume is a high growth luxury sleepwear company sold primarily DTC with a presence in nearly 500 points of sale including Neiman Marcus, Maisonette, Nordstrom and more! We believe in empowering people and opening doors for new opportunities. We value our teams and want them to grow with us. If you're looking for a place that values hard work, strong relationships, and diverse ideas - all while having fun together - Petite Plume is the place for you! About The Role:We are seeking a data-driven Marketing Analyst to join our team and play a key role in optimizing the customer journey. The ideal candidate will analyze customer behavior, identify opportunities to improve touchpoints, and provide actionable insights that enhance engagement, conversion, and retention. This role is central to ensuring our marketing efforts are aligned with customer needs and drive measurable business outcomes.The Impact You Will Have:The Marketing Analyst will optimize the customer journey by collaborating with brand, retention marketing, creative, ecommerce, and sales teams. By leveraging data insights, this role will enhance strategies, boost conversions, and improve retention, driving business growth and ensuring a seamless, data-driven customer experience.What You Will Do:Customer Journey OptimizationAnalyze customer behavior across all marketing channels to identify key touchpoints, drop-off points, and opportunities for improvement. Develop strategies to enhance the customer journey, focusing on engagement, conversion, and retention. Work closely with the marketing and product teams to map and refine the end-to-end customer experience. Segment customers based on behavior and demographics to personalize marketing efforts and improve targeting.Customer Journey MappingInform teams to continuously optimize the customer journey to ensure that each touchpoint is personalized, relevant, and engaging. Identify opportunities for improvement across all channels, ensuring a seamless transition from acquisition to retention.Cohort AnalysisConduct detailed cohort analyses to understand customer behavior over time and uncover trends in engagement, retention, and lifetime value. Use cohort insights to inform marketing and product strategies, ensuring campaigns resonate with specific customer groups. Monitor and report on key cohort metrics, identifying areas for improvement and opportunities for growth.Data Analysis & ReportingCollect, analyze, and interpret data from various marketing channels, including website analytics, email, and social media. Generate reports that provide actionable insights into customer engagement and campaign performance. Track and monitor KPIs related to the customer journey, such as lifetime value, churn rate, and conversion rates. Create executive-level reporting for C-suite leadership, providing actionable insights and strategic recommendations. Campaign OptimizationCollaborate with the marketing team to evaluate and optimize campaign effectiveness across all stages of the funnel. Work with the team to conduct A/B testing to refine messaging, design, and targeting for improved outcomes. Use insights from journey analysis to inform campaign development and strategy.Market ResearchConduct competitive and industry analyses to benchmark customer journey performance and identify areas for innovation. Stay updated on market trends to anticipate customer needs and preferences.Collaboration & Strategy DevelopmentPartner with cross-functional teams, including sales, digital marketing, and product, to align customer journey strategies with business objectives. Provide data-driven recommendations for product and marketing enhancements to meet customer expectations.Campaign Performance & ReportingMonitor and report on the effectiveness of digital campaigns and paid media efforts, including customer acquisition, churn rates, and retention metrics.Provide actionable insights and recommendations to improve campaign performance and optimize digital marketing strategies.Customer Feedback & Sentiment AnalysisCollect and analyze customer feedback through surveys, reviews, and direct interactions to inform marketing strategies and improve the customer experience. Regularly assess customer satisfaction and loyalty, and implement improvements based on feedback.Collaboration & Cross-Functional SupportCollaborate closely with the paid media agency, eCommerce, creative to align on marketing goals, ensure cohesive strategies, and track performance. Assist in the creation of presentations and reports to communicate key insights and performance metrics to leadership.Budget & Spend AnalysisAssist in monitoring and managing the marketing budget for paid media campaigns, ensuring efficient allocation and optimization of resources to meet marketing objectives.Tool ManagementLeverage analytics tools such as Google Analytics, Tableau and internal resources to track and visualize customer behavior. Utilize CRM and marketing automation tools to gain insights into customer interactions and optimize engagement strategies.What Experience You Need:Bachelor's degree in Marketing, Business, or a related field.3-5 years of experience in retention and acquisition marketing in eCommerce. Proven track record of improving customer experiences and driving measurable business outcomes.Proficient in analytics tools like Google Analytics, Klaviyo, or similar platforms.Ability to analyze data, optimize strategies, and communicate insights to various teams.Excellent problem-solving and critical-thinking skills.Ability to communicate complex data insights in a clear and actionable way.Familiarity with CRM platforms and marketing automation tools is a plus.What Will Make You Successful:Excellent communication skills Highly analytical Being a team player with a contagious "can-do" attitudeResourcefulness, reliability, and self-motivationCustomer-centric mindset, in tune with evolving consumer and market shiftsOrganizational skills, project management skills, and a keen ability to ruthlessly prioritizeObsession with growth and brand building, deep knowledge of marketing strategies and toolsAbility to think out of the box and come up with creative solutions to complex problemsAbility to be flexible and pivot quickly when neededOur Benefits:Competitive salary10 days PTO + 3 sick days11 paid federal holidaysA 401K and company profit sharing plan after one year of tenureGenerous health, dental and vision insurance for you and your dependentsHalf-day "Summer Fridays" from Memorial Day to Labor Day50% employee discount on petite-plume.comA remote-first culture: work from anywhere within the United StatesAn inclusive, collaborative and dynamic work environmentOpportunity to work at a company growing exponentially year over yearCompany offsites 1-2x a year for in-person collaboration and team buildingTravel: 10%The Interview Process:Introductory call Case Study Hiring Manager Interview Team InterviewsReferences