Marketing Agent Job at Inkspirenize in Jersey City

Position Title: Marketing Agent

Location: Jersey City, NJ
Department: Marketing
Reports To: Marketing Manager

Job Summary:
We are seeking a dynamic and results-driven Marketing Agent to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. This role requires creativity, strong communication skills, and the ability to analyze market trends to drive business growth.

Key Responsibilities:

1. Campaign Development & Execution:

   • Plan and execute marketing campaigns across various channels, including digital, print, and social media.
   • Collaborate with creative teams to develop engaging content, advertisements, and promotional materials.

2. Brand Promotion:

   • Develop strategies to enhance brand visibility and recognition.
   • Represent the company at events, trade shows, and other promotional activities.

3. Performance Analysis:

   • Monitor and report on campaign performance metrics (ROI, engagement, etc.).
   • Use data insights to refine marketing strategies and improve results.

4. Customer Engagement:

   • Build and maintain relationships with clients, partners, and stakeholders.
   • Respond to customer inquiries and feedback to ensure satisfaction.

5. Collaboration:

   • Work closely with sales teams to align marketing efforts with business goals.
   • Coordinate with external agencies and vendors as needed.

Qualifications:

• Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media management tools).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.