Logo
PTR Global

Marketing Analyst (Adobe/Marketo Certified)

PTR Global, Irving, Texas, United States


The ideal candidate will be responsible for providing strategic recommendations based off of his or her data analysis and market research. You will also track and analyze the performance of our marketing initiatives. Your analysis and recommendations will help make our marketing strategies more impactful and effective. Responsibilities Adobe/Marketo Certified Associate and/or Marketo Certified Expert Experience with building and executing, simple and complex email campaign builds (single emails, multi-touch nurtures and buyer journeys) Use of tokens, velocity scripting and smart campaigns Understanding of audience segmentations Experience in creating and managing multiple programs across multiple tactics and customer segments. Qualifications Bachelor's degree or equivalent experience 6 years' experience holding an analytical, Marketing, Adobe Marketo Certified, or business intelligence role Strong analytical skills Proficient in Microsoft Office Suite