Brand Marketing Manager

About Us
The Jay, Autograph Collection is where new-age San Franciscans gather, find inspiration, and celebrate our city. With a quiet but blossoming and vibrant location in the heart of the Embarcadero and adjacent to Jackson Square, The Jay, completely renovated, is an ode to classic San Francisco; peppered with bits of nostalgia, but led mostly by its modern structure and sophisticated style. The design and offerings of the hotel are inspired by the makers and innovators who made San Francisco great. It is a true celebration of those who shaped San Francisco. The word “Jay” in Latin means “to celebrate”, hence the name, The Jay. Our goal is to delight our guests with the element of discovery and authentic connection to the city, its neighborhoods, and residents. We are seeking associates who enjoy exceeding guest expectations and strive to deliver a professional and approachable level of service as a “friend-in-the-know” when it comes to engaging our luxury life-style guests. We offer competitive benefits for all associates including a comprehensive medical plan, free employee meal per shift, discounted public transportation, all associate outings, and more. An opportunity to help this rebranding and transition into Marriott’s Autograph Collection portfolio, a completely renovated and redesigned luxury destination, creating the newest jewel of San Francisco’s Embarcadero/Jackson Square/FiDi neighborhood. This is an exciting time in the hotel’s history – you should be part of it!

Overview
An opportunity to help a recently rebranded and renovated luxury life-style hotel gain footing as a Marriott’s newest Autograph Collection hotel. Touted by Conde Nast as “Most Exciting Opening in 2023…” and ranked #1 Best Luxury Hotel in San Francisco by TimeOut, The Jay is a completely renovated and redesigned luxury destination, and has become the newest jewel of San Francisco’s Embarcadero/Jackson Square/FiDi neighborhood. Oversee marketing execution, and develop neighborhood partnerships, plan, execute and promote on-property activation events.

Responsibilities

1. Activation Programing and Management
   Develop and deliver, from the ground up, an activation program that showcases local artisans and makers giving guests and locals an amazing, enriching experience and as a result, creating a neighborhood hot spot. Leads and/or partners with hotel operations and third party operators to conceptualize/execute property-level programming and activation, based on brand guidelines. Partners with Director of Sales + Marketing, but owns and develops annual artisan and maker activation marketing plan to maximize guest and local draw experience.
2. Marketing and Digital
   Helps develop the annual marketing plans including creative development, media planning, and property activations. Oversees property level marketing planning and execution to ensure business goals and key strategies are appropriately represented in property marketing plans. Manages relationship with senior partners including property leadership, regional teams, third party restaurant team, ownership community, as well as senior HEI segment leaders.
3. Content Management
   Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites), vanity site and micro site content and Third-Party / Group Site content (via respective content management systems).
4. Partnerships and Public Relations
   Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS), marketing and PR firms and hotel’s philanthropic organizations.
5. Social Media
   Assists in reviewing social media content calendars and collect local area and property events. Manages all aspects of social influencer visits, direction and results.
6. General
   Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc. Measures and communicates success of campaigns and digital performance using relevant reports tools.

Qualifications

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major.
• 1 year experience in the sales, catering management, marketing, digital or related professional area; hospitality marketing or services experience preferred.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences.

Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness. For your physical and mental wellness we offer competitive Medical and Dental programs. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'You Decide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.