Director, Product Led Growth Marketing

About the Position:

G-P is looking for an experienced Product-Led Growth Marketer.

Reporting to the VP, Global Demand Generation, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at G-P. This role is crucial for supporting our SaaS-based offerings and accelerating our self-serve Go-to-Market (GTM) motion. They will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion.

What You’ll Do:

This role is ideal for a strategic thinker who wants an execution-heavy growth-focused role. In this role, you will:

1. Partner with Product Marketing to identify priority market segments and define the ideal customer journey and lifecycle for G-P’s self-serve products.
2. Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing.
3. Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
4. Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
5. Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
6. Jointly own revenue objectives with Product business team counterparts.
7. Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.
8. Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizations.

What we're looking for:

1. Experience: 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company. Prior experience in an HR-related industry is a plus.
2. Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Heap, Google Analytics, 6Sense, Salesforce).
3. Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Revenue. Excellent project management skills and the ability to manage multiple priorities effectively.
4. Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.
5. Education: Bachelor’s degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing, data analytics, or growth hacking a plus.

The annual gross base salary range for this position is $140,000-$175,000 plus an annual bonus opportunity.

G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, flexible spending accounts, medical Insurance, dental insurance, vision insurance, sabbatical after 5 years of service and more.