Managing Consultant, Paid Media Research Analytics

Managing Consultant, Paid Media Research Analytics

About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We work with the world’s leading brands, emerging start-ups, and everything in between. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

Overview:

Ketchum is looking for a Manager, Paid Media Analytics to join the team! This position will provide strategic, analytical, and intellectually curious paid analytics managers the opportunity to learn and manage all aspects of data, analytics, and research for the public relations and communications industry. The position reports to the Director and supports junior staff in managing projects from inception to presentation of results.

Responsibilities:

• Manage all aspects of analysis, optimization support, and reporting across paid campaigns.
• Analysis will be used to direct and evaluate paid activations across:
• Direct to publisher digital
• Paid social (across all channels)
• CTV (linear TV experience would be great, but not required)
• SEM
• Knowledge of paid media efficiency metrics and comfort with industry tools/platforms.
• Understanding of DSPs and programmatic buying platforms.
• Knowledge of brand lift study methodology and partners.
• Development of client scopes and proposals for analytics based on paid strategy and tactics.
• Budget and vendor management.
• Provide strategic consumer and business insights to account teams and new business teams.
• Analysis and interpretation of primary and secondary data.
• Develop strong relationships with client and account teams/paid strategy teams.
• Participate in the development of new and incremental business.
• Manage data, analytics, and research needs during the development of new business presentations.
• Maintain expertise in industry-leading data and analytics approaches.
• Manage and provide mentorship, coaching, and guidance to junior team members and non-paid specialists.

Qualifications:

• Bachelor’s degree in related field; Master’s degree helpful.
• Paid data and analytics experience of 2-4 years.
• Excellent client management skills with the ability to communicate professionally and proactively.
• A team mentality and desire to collaborate with co-workers across multiple geographies.
• Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines, and keep manager updated on progress.
• Excellent project management skills.
• Outstanding analytical, writing, and problem-solving skills.
• Varied experience designing and conducting research and analytics projects.

Expertise in any or all of the following:

• Website analytics tools such as Google Analytics or Omniture (Adobe Analytics).
• Google Ad Intel, Google Ads Manager, Nielsen Ad Intel, Crossix DIFA, Facebook Ads Manager, Twitter Campaign/Ads Manager, Innovid, Pathmatics, Kantar, The Trade Desk, Zeta, Talkwalker, Claravine.
• SPSS, Stata, SAS, R or similar statistical package capabilities.

The salary range for this position is $100,000 to $120,000. The salary of the finalist selected for this role will be based on various factors, including education, years of experience, past training, skills, and abilities of the applicant. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

• Hybrid Workplace: Three days a week in the office.
• Robust benefits program, effective within 30 days of hire.
• Paid maternity/paternity leave.
• Family Forming Benefits.
• Employee Recognition Program.
• Generous paid time off includes vacation, wellness, and extended holiday schedule.
• Various development opportunities to enhance personal and professional life.
• Monthly Cell Phone & Wi-Fi reimbursement.

Interested? We’ve got an opportunity for you.

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