Sr. Manager B2B Growth Marketing

Sr. Manager B2B Growth Marketing

Apply locations NY Office Santa Monica, CA time type Full time posted on Posted Yesterday job requisition id JR100355

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide.

As the Sr Manager of B2B Growth Marketing, you will design and execute scalable marketing strategies to drive awareness, comprehension of and loyalty to the GoodRx B2B Solutions. You will be responsible for building a functional B2B Marketing System to evolve the current Growth Marketing tools and processes and then lead digital campaign strategy and deployment across channels and audiences.

Role objectives:

1. Research & lead the development/launch of a best-in-class B2B healthcare marketing communications system.
2. Support biopharma partner expansion through demand generation and marketing content creation.
3. Stand up a growth marketing platform that is marketer-friendly and scalable across key marketing channels/segments.
4. Develop and execute B2B healthcare marketing campaigns across various channels.
5. Ensure brand quality and consistency across all marketing channels and content.

Responsibilities:

1. Develop audience and channel strategies that reach and resonate with target B2B healthcare audiences.
2. Work with internal and external stakeholders to develop engaging content.
3. Develop a marketing calendar and roadmap and manage the development and deployment of content.

Design and execute growth marketing campaigns to support the Growth function in hitting lead and client engagement targets.

1. Event Management integration for industry conferences and webinars.
2. Help drive GoodRx Growth marketing demand generation from awareness to conversion.
3. Manage the GoodRx B2B Social and other owned channels.
4. Recommend optimizations proactively.
5. Drive B2B marketing performance and investments by measuring campaigns.
6. Collaborate with our content expert, sales, and product marketing teams.

Skills & Qualifications:

1. 8+ years of experience, and a bachelor's degree (BS/BA) in Business Administration, Marketing or equivalent experience.
2. Deep experience in B2B marketing and working with growth, sales, and executive teams.
3. A track record of success in delivering and scaling marketing programs.
4. Exceptional written and verbal communication skills.
5. Direct and applicable experience designing, executing, and measuring a marketing strategy.
6. Exceptional organizational skills with strong project management abilities.

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process.