Senior Marketing Strategist

Location

Physical Office locations in California, Idaho, Vermont, Utah and Ontario Canada.

Our Company

We manage the online marketing and web visibility for over 18,000 professional firms. Recognized six years in a row as one of America's Fastest-Growing Private Companies by Inc. Magazine, Nifty is the premier online marketing solutions for doctors, dentists, financial professionals and law firms nationwide - think of us as a next-generation ad agency with 18,000+ clients.

Working at Nifty

The people at Nifty are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We're serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the Nifty team, where innovation is the goal, hard work is expected, and creativity is rewarded.

The Role

We are hiring a self-motivated Senior Marketing Strategist. You will work directly with clients and other Strategists at Nifty to ensure clients marketing strategies are executed properly, that they are getting the desired results and staying within budget. You will coordinate with other departments (design, development, digital advertising etc.) to deliver the highest quality of work and ensure that all aspects of the clients' marketing strategy are compatible.

We are looking for a creative and dedicated individual who will fit our culture. If you enjoy working with other young professionals who believe in creating innovative solutions to problems, we encourage you to apply.

Responsibilities:

• Develop custom SEO strategies for high-level, high-complexity clients.
• Communicate with high-level clients on a regular basis via email, phone and video conferencing.
• Manage top-tier clients' marketing budgets in an effective and efficient manner.
• Track project costs and time in order to meet budget.
• Develop and manage a detailed project schedule and work plan and put together monthly reports on results and progress.
• Provide campaign updates on a consistent basis to various stakeholders and inform strategy, adjustments, and progress.
• Utilize industry best practices, techniques, and standards.
• Measure project performance to identify areas for improvement.
• Maintain a positive attitude and bring value to our company culture.
• Be self-sufficient in managing clients.
• Be able to successfully manage $60k+ in combined monthly budgets.
• Travel to meet clients at their location to develop/maintain relationships.
• Other duties as assigned by SEO Manager or Director of Client Success.
• Assist other Strategist with retention issues.
• Assist Strategist with troubleshooting campaign performance issues and adjusting strategies to meet goals.
• Manage Associates & contractors to help execute on a large workload.
• Oversee team Associates to make sure expectations are met with their clients, campaigns & budgets are on track, etc.
• Help solve retention issues with other Strategists and Associates.
• Assist with training new hires and Associates.
• Oversee team associates to ensure individual and team growth.

Qualifications and Skills:

• Minimum 3 years work experience with SEO project management
• Experience working with the WordPress CMS platform, basic HTML knowledge & ability.
• Proven track record of successfully managing SEO campaigns to increase organic traffic and leads from clients' websites while staying within a predefined budget. Applicants must be ready & willing to discuss.
• Experience analyzing SEO campaigns with Google Analytics and Search Console to make effective changes & explaining the impacts of the campaign to the end client.
• Effective communication skills with multiple people involved in search marketing campaigns from development, ads managers through the end client to effectively communicate campaign progress & keep initiatives on track.
• Deep understanding of SEO tactics, on-site and offsite, technical, industry best practices, current & past industry trends, as well as black hat tactics to avoid.
• Solid understanding & experience with using keyword research to effectively direct content development efforts and adjust existing content, URL, title, metas, headings, etc. with the ability to explain and justify efforts to the client.
• Writing: Ability to write effective titles, headings, meta descriptions, etc. and make adjustments to content (onsite and off) for effective keyword usage, flow & calls to action. Solid grammar, spelling vocabulary & editing skills.
• Self-motivated, self-starter with the ability to figure things out & research solutions to problems on your own.
• Familiar with using third-party tools like Ahrefs, Screaming Frog, Bright Local, etc. for campaign analysis & adjustments.
• Ability to perform technical site, content and competitor audits to apply findings for ongoing refinement of search progress.
• Effective client communication skills, ability to upsell products and services when deemed beneficial.
• Excellent verbal and written communication with reporting & discussing campaigns progress/needs with clients.
• Ability to discuss and demonstrate effective link acquisition strategies and recognize quality/effective links vs. potentially harmful, ineffective links acquisition strategies.
• Previous agency experience managing multiple clients.
• Track record managing and retaining over 50k in total monthly managed budgets.
• Track record of managing large-budget clients.
• Ability to assist other Strategist with campaign direction and strategy.
• Track record of independently troubleshooting difficult issues with campaign progress.
• Track record of executing well-planned efforts toward resolving retention issues with clients.
• Ability to independently manage large client and budget load while juggling other responsibilities and assisting other Strategists.

Physical/Mental Requirements for the Job:

• Prolonged periods of sitting
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Certain management positions might be required to occasional travel

Benefits:

• Excellent compensation and benefits package
• Generous vacation and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan
• Eligibility for Variable Pay increase based on your clients' budgets.
• Some flexibility in working hours of the day once track record has been proven.