Radio One
Manager, Integrated Marketing
Radio One, New York, New York, us, 10261
**SALARY RANGE: $76,000 to $85,000**
Notice to California Residents of Collection of Personal Information
When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.
The information we may collect includes:personal identifiers like your name, address, and contact information;information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);information about your character, references, and credentials;information about your authorization to work for us;information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); andany other information you elect to provide or authorized us to obtain.We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender)."
Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women's Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans
Reporting to the Associate Director of Integrated Marketing, the Integrated Marketing Manager's primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
KEY RESPONSIBILITIES:
Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIsCollaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectivesCreate client presentationsLeverage existing research tools & resources to tell the iOne Digital story and value proposition in response to RFPs and Proactive PitchesExecute proposed campaign and marketing solutionsCreate and distribute post-campaign recap with quantitative and qualitative results
Champion and help implement the vision and go-to-market strategy and digital sales positioningDevelop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental salesHelp enforce the framework and process to manage the execution and implementation of sales campaignsTranslate and integrate materials from editorial, One X Studios, video and product departments into sellable concepts and presentationsAccompany sales team on callsHelp oversee and manage the iOne Digital Sales SiteHelp educate the sales organization on product and content offeringsPlay a key role in the awards submission processManage internal and external vendor relationshipsComply with Network and Urban One's mandatory trainings and adhere to related course deadlinesCRITICAL COMPETENCIES FOR SUCCESS
Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervisionExcellent project management, time management and organization skills with attention to detailHighly motivated and self-directed with the ability to work well both independently and as proactive teammemberAbility to work in a dynamic environmentPassionate about pop culture, black culture, and the media spaceGeneral knowledge and understanding of other media platforms (television, audio, social)EDUCATION/QUALIFICATIONS:
Minimum 4-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and executionBS / BA degree in a related field or equivalent professional experienceTeam player mindset and mentalityCreative thinker with strong problem-solving skillsDedicated and driven work ethicExcellent writing and communication skillsStrong presentation skills and comfortable speaking in front of groups of all sizes (5-50)Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus
Notice to California Residents of Collection of Personal Information
When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.
The information we may collect includes:personal identifiers like your name, address, and contact information;information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);information about your character, references, and credentials;information about your authorization to work for us;information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); andany other information you elect to provide or authorized us to obtain.We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender)."
Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women's Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans
Reporting to the Associate Director of Integrated Marketing, the Integrated Marketing Manager's primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
KEY RESPONSIBILITIES:
Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIsCollaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectivesCreate client presentationsLeverage existing research tools & resources to tell the iOne Digital story and value proposition in response to RFPs and Proactive PitchesExecute proposed campaign and marketing solutionsCreate and distribute post-campaign recap with quantitative and qualitative results
Champion and help implement the vision and go-to-market strategy and digital sales positioningDevelop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental salesHelp enforce the framework and process to manage the execution and implementation of sales campaignsTranslate and integrate materials from editorial, One X Studios, video and product departments into sellable concepts and presentationsAccompany sales team on callsHelp oversee and manage the iOne Digital Sales SiteHelp educate the sales organization on product and content offeringsPlay a key role in the awards submission processManage internal and external vendor relationshipsComply with Network and Urban One's mandatory trainings and adhere to related course deadlinesCRITICAL COMPETENCIES FOR SUCCESS
Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervisionExcellent project management, time management and organization skills with attention to detailHighly motivated and self-directed with the ability to work well both independently and as proactive teammemberAbility to work in a dynamic environmentPassionate about pop culture, black culture, and the media spaceGeneral knowledge and understanding of other media platforms (television, audio, social)EDUCATION/QUALIFICATIONS:
Minimum 4-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and executionBS / BA degree in a related field or equivalent professional experienceTeam player mindset and mentalityCreative thinker with strong problem-solving skillsDedicated and driven work ethicExcellent writing and communication skillsStrong presentation skills and comfortable speaking in front of groups of all sizes (5-50)Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus