Audience Growth Lead Job at Tbwa Chiat/Day Inc in Irvine

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.

We’re looking for a visionary and hands-on Audience Growth Lead to join our marketing team! This role is ideal for a creative thinker and storyteller who is passionate about building authentic communities for auto-enthusiasts and alike.

• Named top 3 places to work in 2024 by BuiltIn LA
• Own and drive all social marketing and influencer initiatives.
• Develop and implement innovative strategies to grow the audience, with a focus on automotive enthusiasts and adjacent communities.
• Creative Ideation and Campaign Execution:
  • “Live in the future” to conceptualize groundbreaking marketing approaches.
  • Ideate, plan, and execute new and impactful campaigns.
• Client Engagement and Storytelling:
  • Present ideas and campaign strategies to the client with impeccable storytelling and persuasive communication skills.
• Team Leadership and Collaboration:
  • Be actively involved in the day-to-day details of all projects.
  • Guide, coach, and inspire the team while contributing as a key player to ensure success.
• Content and Trend Analysis:
  • Stay immersed in the automotive space and other industries to generate insights and inspiration.
  • Remain at the forefront of emerging social media and marketing trends.
• Paid Marketing Expertise:
  • Understand and manage paid marketing initiatives to maximize reach and impact.

Qualifications:

• Proven track record of driving audience growth through social marketing and influencer programs.
• Exceptional creativity and ability to think strategically about future-facing marketing opportunities.
• Strong storytelling skills with experience in client-facing presentations.
• Hands-on leadership style with a passion for being involved in every detail.
• In-depth knowledge of social media platforms, marketing tools, and emerging trends.
• Experience in the automotive industry or a related field is a plus.
• Familiarity with paid marketing campaigns and their implementation.

Beyond the paycheck:

You will be a critical part of our core team and have influence over the direction of our portfolio companies.

Growth: We support and invest in your career development.

• Profit-sharing units and start-up units
• Medical, dental, and vision insurance
• 401k with employer match
• Generous paid time off

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