Digital Content Specialist Job at MoreVisibility in Boca Raton

MoreVisibility is seeking a south Florida based, passionate Digital Content Specialist to join our Technical SEO – Digital Content department and help envision and execute content strategy for our clients.

This role will be responsible for analyzing the web presence of our clients, developing a vision for improving the client’s business KPIs using content, and then writing content and working with a designer where needed to bring that vision to life. While you won’t be required to have technical SEO or website development expertise, a passion for and an understanding of the fundamentals of how search engines and websites work will be important.

The position reports to our Vice President Digital Services and will work closely with our Account Management, Search Engine Optimization, and Design teams.

Digital Content Specialist Key Responsibilities

1. Audit the digital content of our client’s websites and identify opportunities for the improvement of existing content and the creation of new content based on the client’s data, target audience, keyword research, and business objectives.
2. Develop content strategies (to include organic social media) that outline a vision and prioritized roadmap for improving their business KPIs using content.
3. Pitch creative content ideas to clients across multiple verticals (B2B and B2C).
4. Create (copywriting and editing) engaging content on behalf of clients.
5. Execute content strategies (including on-site and off-site content / organic social media management).
6. Interest in regularly following digital media trends, as well as staying on top of new channels to promote content.

Digital Content Specialist Job Requirements

1. Excellent writing skills (digital copy) required – samples will be requested.
2. Experience developing content strategies and creating content (copywriting, social media copywriting, design brief creation, etc.).
3. Experience with SEO and its impact on content strategy.
4. Experience measuring, reporting, and presenting insights on content performance.
5. Expert attention to detail.
6. Knowledge of User Experience (UX) best practices for the web.
7. Understanding of website fundamentals and general limitations.
8. Ability to communicate internally to colleagues and externally to clients.
9. Quick learner and creative problem solver.
10. Ability to multitask and work on several projects simultaneously.
11. Collaborates well with others on group projects to work toward a shared goal.
12. Works well under pressure and tight deadlines.
13. Independent worker; self-motivated.

This is a permanent, full-time position. Salary plus a full benefits package and employee perks are offered. Details of all will be shared during the interview process.

Seeking a candidate based in south Florida to work a hybrid schedule, as our office is in Boca Raton, FL. Some of the interviews and onboarding/training may be conducted virtually or by team members working remotely.

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